Most website owners and online businessmen strive to improve the visibility of their site; the amount of traffic that a site receives is directly proportional to its online visibility. Anybody who has tried to research the topic ‘ how to increase online visibility’ knows that there s certainly no dearth of options; however most website owners discover that they do not have enough time to research and implement all of these options. So what should an online entrepreneur do to easily and quickly increase the visibility of his online establishments?

SEO gurus come out with new tricks and tips each day to improve the online visibility of a site; unfortunately, some of these tricks only work once like one hit recording artist. However; there are some time tested strategies that work time after time; some of these have been around for as long as websites have graces the internet while others are fairly new yet equally potent; so here are some effective strategies to increase the online visibility of your site.

Social networking: You guessed it right; this is the new kid on the block with the rage about social networking sites gaining momentum in recent years; not only are these sites a wonderful way to keep in touch wit your friends but they also have immense potential to increase your online visibility at a negligible cost. If you have not yet opened an account with one of the social networking legends like Facebook or Twitter, you are missing out on one of the biggest opportunities to let people know about your business and the products and/or services that you offer.

Press Releases: These are form a part of some of the most effective and potent marketing strategies; they not only work online but also they have proved their mettle over several decades in print media as well. In recent years, they are being used extensively to improve the visibility of an online establishment. However, just like the press releases that were released by companies to print and broadcasting media had to be sensible and contain newsworthy information, your online press releases should also offer valuable information to your present and future customers about your company; for instance, the announcement of a special offer or a sale.

Blogging This is also a recent addition to the online marketing strategies band wagon; business and personal blogs have garnered quite a fan following in recent years to the point where some blogs have thousands of members yearning to put in their two words. The technology used to keep blogs updates is known as RSS feed; unlike articles and web page content; blogs are crawled almost immediately by search engines so the content is updated fast which in turn helps to increase traffic to your site. To use blogging as an effective marketing tool, you will need to blog 3 to 4 times a week.

Article Marketing: Another way to improve the search engine ranking of your site and to increase the traffic to your site is to market your articles to some of the prominent ezines on the internet. There are sever major directories that accept work from authors and lets them insert a link back to their site in the ” About Author” box; apart from the links, this strategy also helps to establish you as an expert in your field which helps to attract visitors to your site.

Email Newsletters: You could also incorporate the regular publication of email based news letters in your internet marketing strategy; this again helps you to keep in touch with your customers; in time they start to like and trust you and this can be a very potent tool in the arsenal of any business man. So, the next time these customers want to buy a product or service in your niche; they think of nobody else but you

SEO: Your search engine optimization strategies when designing your site and its content will help you to improve your page rank and its a proven fact that most customers end up visiting the first three to five websites they find on a Google search page so being on top is essential here.

Author Bio: Seomul Evans is an Marketing Services consultant specializing in Marketing Marketing For Doctors and Medical Technology Consulting.

Category: Internet
Keywords: medical Marketing,seo,medical, doctors, internet marketing, online marketing