Bathroom volatile market prices, the continuous development of sanitary ware, bathroom products, innovation.”Original 1468, Special 499″, “the audience credit, and enjoy a 4.5 fold,” “60% of provincial sanitary package price”.It is not difficult to find a careful, these ultra-low-discount market in the bathroom is not uncommon. High price, low discount bathroom products seems to have become a sales feature.

According to the latest release of a survey, sanitary industry prices have triggered a number of consumer resentment, that part of the business case exists to mislead consumers. The survey also revealed that many sanitary industry service issues, attitudes and after-sales service to be enhanced.

Price confusion survey, 1 / 3 of consumers believe that the current chaos in sanitary products, price, same quality and prices of different brands of bathroom big difference, but big brand products was generally high prices. Some consumers reflected in the purchase price of bathroom products, the lack of reference.

The face of this situation, some bath products business also looked very helpless. According to a well-known sanitary ware brand market leader Mr. Gao said the business of virtual product standard and discount prices, mainly to cater to some consumers seek cheap consumer psychology. Some merchants will even lack the tag before the holidays, “hands and feet,” first price increase and then a discount.

According to industry sources, the current sanitary industry codes virtual price does exist, the price system be Standardized. Mislead the consumer in this survey, the face of “the selection and purchase of products in the bathroom frequently encountered problem” question, 75% of consumers believe “is often misleading consumers.” Consumers have reflected their limited understanding of sanitary products, many times, listening to Purchasing Guide’s word, which means it is easy to mislead the consumer purchase. Ms. Wang who lives in Beijing’s Chaoyang District, introduced himself to buy a whole bathroom, she considered buying the whole package is not only beautiful bathroom and cheap. But she does not understand the whole bathroom in the purchase, only listen to the introduction of Purchasing Guide, It took a lot of money, but did not achieve their desired effect.

Experts say, in fact, consumption of some misguided situation is the same demand from consumers for their own uncertainty, coupled with the professionalism of some of Purchasing Guide is not strong, and every home owner the environment and personal health situation is different, so consumers have been misled consumption situation still exists.

After-Sale “Pass the Buck”

Shopping guide in addition to the price system and have problems, sanitary service industry is also facing a new development bottleneck. It is understood that a number of sanitary products in the domestic market, while the rapid expansion of after-sales service is very difficult to follow, resulting in a high sanitary industry complaints service for the sound development of the whole industry is very unfavorable.

Survey, 25% of consumers believe the product after-sales service bathroom frequently encountered problems, and many problems are often multi-party “pass the buck”; 20% of consumers think the problem is not resolved in a timely manner; another 20% of consumers believe hard to increase distribution later parts, resulting in products difficult to use; Others include more than one percent of consumers think the service attitude of sanitary products are relatively poor and vulnerable products are not within the warranty period, the professional installer needs to be improved.

“Sanitary service upgrade will be the focus of competition in the direction of the industry the next step, to gain reputation with the service will help enhance the brand reputation of” China Building Sanitary Ceramics Association, Miao Bin, Secretary-General said that the sale of sanitary ware market readjustment of the brand a higher level of service requirements, service level test of the competitiveness of enterprises will become an important indicator.Bathroom sanitary ware brand enterprises should pay attention to the construction, keeping in mind the market share of product improvement and breakthrough.

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