Like most sports in its early years of mixed martial arts, the sport did not have a voice or a place to go and get information and news until Sherdog came on the scene. As the sport of mixed martial arts slowly emerged, Sherdog became a go to resource for all the fight stats and news.

Sherdog is Not Just a Website

Sherdog was the brainchild of photographer, Jeff Sherwood. As the site evolved it was imperative to branch out into other mediums to give the public different mediums to access up to the minute news and interviews with the mma community. Using the Sherdog as the platform, he created other channels like the Sherdog Radio Channel, which has a lot of candid interviews with fighters and interesting guests. It offers a free forum for anyone to join, and in the forum, it has plenty of videos, pictures, news, and fight discussions. Average Joes can share their training, diet tips, equipments, and anything related to mixed martial arts. He also has an online store where you can buy training videos, UFC DVDs, clothes, and training gear.

Sherdog Radio Channel Goes from Podcast to Live Shows

In the early stages of the Sherdog Radio Channel, the segments were taped and then sent out as Podcast and went live in two-hour time slot back in 2007. As the sport of mma became more popular and he was able to create weekly broadcasts that would be able to be accessed via Podcast. As popularity rose, Sherdog was able to air live post-fight shows.

Sherdog is a Part of Crave Online Media

It’s not certain when he became a property of Crave Online Media, however Sherdog is a great match for Crave Online Media’s demographic of men ages 18-34. As any advertising executive will tell you, the male 18-34 years of age is considered to be the most elusive of all demographics to get in front of to show products.

Sherdog Partners With the Big Dog – ESPN

With Sherdog’s vast amounts of content on all things mixed martial arts, it was natural fit for Sherdog to team up with the biggest provider of all things sports, ESPN. In this relationship he will be able to provide the sports giant access to their vast amount of content, Podcast and MMA news. ESPN was able to use Sherdog’s Fight Finder database.

Sherdog Becomes a Valued Part of the MMA World

Since its inception back in the late 90’s, Sherdog has positioned themselves as the go to place for all things mma style. From their extensive coverage of all the different fight organizations and up to date stats on all the fighters and venues. Started in 2004, he started to award “Fighter of the Year” honors for fighters with outstanding performance. The first person who received the award was Wanderlei Silva. Sherdog decided to expand their awards to 12 awards given annually. For example, “Upset of the Year” and “Comeback Fighter of the Year”.

Author Bio: Jason Bacot – Enjoy watching MMA and Sherdog in action? Well, you can read more about Sherdog at is website.

Category: Sports
Keywords: sherdog, mma, mixed martial arts, martial arts, sherdog mma news