More than a year of financial crisis, although the suppression of many small and medium enterprises in China’s foreign trade business, but to stimulate domestic demand through government policy and strong e-commerce boom after another, objectively birth to small and medium enterprises with the birth of a cutting-edge features and help them grow .

Notably, these cutting-edge companies with a strong ability to accept new things common than in the enterprise network from the Internet store to the transition process, the importance of information technology applications can be seen.

In the development of the online retail market in full swing, many small high-frequency single-sourcing approach is becoming the mainstream, how the process of the enterprises bigger and better controlling their own information technology business and the input and output balance? How to rely on means to further enhance the mobile commerce business management efficiency? Taobao famous restaurant “lemon tea” story might be able to inspire large enterprises.

On “lemon tea” not unusual interest to the media, many of which the number of people willing to speak, “at 6:00 p.m. on the August 31, 2007, Taobao lemon green tea to become the first to enjoy favorable reputation 200,000 online shop.” ” at 22 o’clock on the January 4, 2009, lemon green tea breakthrough day trading volume of 10,000 document. “There is no doubt that these figures for the” lemon tea “is the founder Wang Weidong has a remarkable significance. But we are more concerned about is what hides behind these figures what secret, so this set up in 2003’s “mom and pop” evolved into today has nearly 300 companies?

“Order and more to the two of us can not handle the time, my first thought is to recruit people, this method does work in the short term.” From 2004 to 2005, Wang Weidong lemon green tea for the number of enrolled 10 new member, he still clearly remember, each new employee is made by adding lemon green tea in order processing capabilities with the further enhanced.

However, when Wang Weidong more than 20 employees, he began to strongly increase the number of employees is not intended to enhance the ability to order processing only way to have shaken off the “mom and pop” era of lemon green tea also need to better business processes and more scientific division of labor in order to maintain efficient service, or more people can not solve the problem.

Wang Weidong carefully study his team more than 20 employees of the division of labor, soon found that almost a quarter of the staff to do pre-service work, and they work very important part, in addition to answering consumer questions other than that the hundreds of orders from the background Taobao manual input to the internal computer. “At that time I had an idea, if the order information to automatically flow into each link, so we will save a lot of manpower, and lower error rate.”

At this point, China Unicom’s sales butler services such as timely as a “timely” appears. This need not buy a computer without buying software, do not re-entry, not to hire more, as long as phone cards can be carried out Zhang CRM services such as information management, to facilitate the lemon green tea Online Shop-plus customer service and outsourcing logistics personnel. Customer service and outsourcing logistics personnel use mobile phone card mobile phone can be customized to customer demand information, goods logistics, timely feedback on the papers, make lemon tea time systems managers understand the most front-end sales information.

Sales Manager of China Unicom is the terminal for the enterprise mobile applications. Grass-roots enterprise sales staff will be selling a day to report the situation back a text message with the system, then the organizational structure according to the company, after the Jicengxinxi summary provided to the enterprise managers, Managers must keep abreast of business sales data and customer needs. Employees of the enterprise’s IT applications mobile terminal, data input to achieve the sales, installation and maintenance scheduling, customer relationship management, solve business production and sales (Invoicing) in the process of communication barriers, eliminate the sales process attenuation effect of the information appears.

Unicom Sales Manager of the largest supply chain management to enhance the efficient allocation of goods is a real-time. When customers buy a certain commodity, demand, sales staff can immediately understand the need is sent to headquarters by phone the kind of goods, cargo, and delivery locations and other information, headquarters managers can also use the same computer terminal to Unicom Sales Manager function send a message of logistics personnel, and optimize logistics and distribution lines, to ensure the fastest delivery of goods clients.

“Lemon tea” Taobao achieved with the butt back order system, information flow throughout the system becomes smooth. “In the past the customer service front-end sales simply can not know the dynamics of the stock, they just do not see the goods shelves, will allow customers to orders, but in fact the latest real Kucunxinxi may repeat several hours to feedback in the past. “Wang Weidong colleagues describe that work that went frequently encountered problems,” Taobao now has achieved the dynamic update inventory of goods, so that the page we see the real numbers with our inventory is the same.”

Current “lemon tea” in the average order processing time is two hours, which means that an order from generation to final delivery with only a two-hour intervals, so that the same city the day before the consumer goods has become a reality.

In this way, such as Wang Weidong web enterprises can not only earlier than the other competitors received Huowu ordering information, to facilitate delivery to the buyer, but also the steward of the computer terminal through the sale of the suppliers of systems analysis data for easy analysis and supplier rating, which is propitious to improve the supply chain.

“We are the number of orders received per day is about 10,000, delivery quantity is 20,000, the average daily number of packages sent to 2000.” This is a “lemon tea” to the latest figures.

So these figures mean? The number of packages sent from the end point of view, 2000 is 2,000 parcels arriving customer, then divided by 2000, with 20,000 products, can be drawn on average each customer purchases a total of 10 products pieces. The orders mean 10,000 10,000 kinds of goods, divided by 2,000 customers, we can draw the average purchase per customer types for the five kinds of goods.

In fact, this huge number of orders is not a “lemon tea” shops can be achieved in the lemon green tea’s, Wang Weidong Taobao also has three other flagship stores as well as a B2B B2C shop. “Because we have a variety of business models, so the information flow direction is the timeliness of stock. ERP solution of 4 shops and stores at the same time B2B orders, reduced inventory from time to time to ensure the accuracy of inventory in a timely manner.”

“ERP is reducing our dependence on artificial, future order processing capacity per capita will gradually increase, and we look forward to the next stage will be the ‘blowout’ development.” Wang Weidong said excitedly.

Many business owners have to look a bit more long-term, have been fully aware of the Internet, mobile communications network to improve business processes, the importance of innovation and business model. How information technology to further enhance the level of business operations, and improving the responsiveness of the market has become a large-scale development of SMEs as a key issue. China Unicom and other telecommunications businesses, such as sales manager, Eye of God, Build your business and a series of information products and services are actively fit the new needs of enterprises in this regard.

China Computer Association Zhengqing said in a seminar, mobile commerce in such enterprises play a greater advantages. How to quickly capture customer needs and demand into sales, customer satisfaction, will be the key to big corporate networks. China Unicom Group, the telecom operators with their own strengths and areas of outstanding ability to integrate the recent sales for SMEs stewards of mobile commerce products, will greatly enhance the enterprise Invoicing, customer relationship management efficiency.

Future competition for business competition, is the efficiency of competition, collaboration is the integration of the whole industrial chain competition, following the computer terminal information system, mobile commerce is gradually within the enterprise to play a very important and crucial role.

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