Subaru Motor (China) Limited announced that as of July 2010, Subaru car market in China has sold over 10 million units. Enter the Chinese market only as a 6-year import car brands, this is undoubtedly a milestone and achievement to be proud.

Has 50 years history of the Subaru car brand, with unique technology and excellent vehicle handling and active safety, which is known the world auto market. Subaru has been that the car should go beyond the concept of a common mode of transport the user to upgrade the quality of life in a comprehensive way.

To this end, Subaru commitment to bring consumers excellent performance of Chinese automotive products and world-class service, it is through these efforts, Subaru in the Chinese market gained rapid development.

Since 2004, officially entered the Chinese market, Subaru’s Legacy will force the lion, Outback Outback, Forester Forester, Impreza Impreza, Impreza WRX STI, Tribeca Chi Peng, the latest models of all cars simultaneously according to the principles of global have introduced the Chinese market, while sales have doubled each year the trend has been to maintain rapid growth.

To the end of 2009, Subaru sales year with 35,300 units imported from China brand car sales ranked third, which at the current sales of Subaru Forester in the forest who occupy first place, it is a single-product sales in the Chinese market first import SUV models in Chinese market to maintain over 5 million units. With the stable and rapid growth of sales, Subaru car in the Chinese market has been in total holdings has over 100,000 units mark.

Over the years, Subaru to symmetrical all-wheel drive system (Symmetrical AWD) and the boxer engine (SUBARU BOXER) This unique combination of automotive technology to create high performance, high security automotive products, and thus achieve “active driving safety initiative” and “gives the user the greatest driving pleasure,” the product concept. Adhering to a unique technology based on the Subaru also give full consideration to the needs of consumers in different markets to be reflected in the design.

2009 Subaru Forester Forester issued 2.5XS, the new Legacy Outback Outback and Legacy and other new models designed to integrate environmental concepts and use of engine cradle bracket, CVT Lineartronic and other innovative technologies and comprehensive improve handling, safety and fuel economy are achieved after the listing of outstanding sales performance. Been the introduction of excellent models to the Chinese market increasingly rich Subaru product line, this is more widely used to meet the needs of Chinese consumers.

In the high-quality automotive products, the Subaru equal importance to consumers in China to provide international class service. First, the Subaru through the tireless efforts of recent years has devoted himself to create the perfect sales network, there are over more than 100 distributors in mainland China’s large and medium-sized cities.

Not only that, Subaru, through enhanced training, rationalization of processes, greatly improving the dealer’s sales, service level. Reasonable layout, with high-quality sales network to provide comprehensive and professional service to attract Chinese consumers become Subaru key factor.

Not only that, Subaru has a variety of required services to move closer to true return the support and love of Chinese consumers, including the recent sharp decline in the prices of various components in order to reduce the cost of maintenance vehicle owners, as well as to celebrate this Chinese market exceed 10 million units sold worldwide a variety of customer feedback has launched a free service activities.

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