Subliminal messages video advertising is the use of words, images or sounds that are not initially seen for what they are. These are worked into various forms of media as a way to make hidden suggestions to those who view or hear the advertisement. In most cases well made subliminal message will go completely unnoticed by the conscious mind.

A number of filmmakers have taken the subliminal messages concept and incorporated it into their work. For example, the 2001 film Josie and the Pussycats used the concept heavily to drive the film’s plot. In the 2005 science fiction film Serenity, a specific subliminal message placed in an advertisement cause one character to react violently. Even two popular animated series, the Simpsons and Family Guy, aired episodes themed around subliminal advertising.

The truth is subliminal advertising really is not as potent as some people believe. While it may make for an interesting film or novel plot, this type of hidden advertisement will not persuade someone to do something or make a purchase. The most it will do is remind them of a product or brand name. In some cases, it might also make for an intriguing discussion when it is uncovered.

In the late 1950s, James M. Vicary, a market researcher, presented the first concepts for subliminal video advertising. He brought public attention to the practice at a press conference, announcing the formation of the Subliminal Projection Company. The initial reaction was anger and outrage. The public saw subliminal message advertising as mind control, and politicians stepped in to back them up (and possibly earn a few votes).

In all the confusion, Vicary’s initial explanation that subliminal message advertising could not force anyone to do anything they did not already want to do was largely ignored. The reality was that subliminal messages were no more persuasive than a blatant advertisement. Needless to say, after the negative public response, the Subliminal Projection Company was ended and Vicary removed himself from the practice.

In 1958, the use of subliminal message advertising was banned in America. About sixteen years later, it was also banned in Canada after the Pican Corporation aired advertisements that had been previously banned from American networks due to its use of subliminal message advertising. The ban was unanimous, especially considering that those who studied it found it did not work nearly as effectively as people previously believed.

Enter Dr. Georgi Lozanov who pioneered the concept of “super learning” in the 70’s. Dr. Lozanov used subliminal sound-induced brain synchronization to enhance the ability to learn. Through a series of rigorous tests, it was shown that his students learned five times more information then “non-study” students and also retained the information. To effectively “block and occupy” the conscious mind, Dr. Lozanov delivered information and messages in combination with 60-beat per measure baroque music. The exacting mathematical structure of the music sufficiently distracted the conscious mind while the information was injected directly into the subconscious. World governments, the military, athletes and individuals adopted these subliminal learning concepts whether the subject was match, an athletic endeavor, learning a new language, or surviving being shot down in the North Atlantic during World War II.

The Self-Help industry embraced subliminal messages as an effective way to help people overcome difficulties and literally reprogram themselves with more positive thoughts. With the right mix of programs and science, individuals now can kick back and relax and listen to positively programmed subliminal messages that are designed to program positive thoughts, release and let go of negative beliefs and emotions to unleash the person within and create an entire new reality.

Author Bio: Tim Leary is a business consultant that helps companies double and triple their sales revenue. Discover more at http://www.subliminalmessagesvideo.org

Category: Education
Keywords: