This is the point when I really start to love my decision to create my own website.

I have narrowed down my potential passions to one niche that I believe others will share my passion for and which I believe is related to some urgent pains that others are experiencing.

This is the point in which I go searching for in-depth information to get into the heads of my potential customers.

This leads me to the fourth question that you must ask yourself while selecting a niche for your website: Are you a member of your target market?

Once again using our examples from a previous part of this series, if you are targeting the yeast infection niche it helps if you have suffered from at least one yeast infection and if you are targeting a niche related to gymnastics it helps if you have some knowledge of the sport or have participated in it some yourself.

When I create my own website and select a niche, I am naturally drawn to niches in which I am a member of the target market and that is likely to happen for you as well.

This is because I already have a lot of knowledge and interest in the subject so it is much easier to start a business around it.

When I imagine the prospect of trying to create my own website around something I know nothing about I am instantly turned off by the amount of work it would take to get going and the big chance of it failing due to my lack of knowledge in the area.

If you have some sort of personal knowledge or real life experiences related to your chosen niche, you have a lot of knowledge that will become very useful when trying to make sales or pull in a devoted audience for your website, blogs, and newsletters.

You know what the people in your target market are experiencing and have some insight into what they think about. Hopefully, you know some of their biggest problems and questions which they may be searching for answers to.

That said, if you are not a member of the target market for a niche you are seriously considering, it doesn’t mean you have to completely ditch that niche.

What you have to do is gain access to members of the targeted market to gain the insider information you don’t already know.

The easiest way to do this is to talk to people you know who are members of the target market, but another option is to immerse yourself in the market and try to gain that personal firsthand information before you get your business going full steam.

Try to talk to others every single day that are a part of the target market for your niche.

This can be done by asking questions and discussing your niche topic with people you know who are members, journaling and thinking about your own personal experiences within the niche field, and participating in online discussions through message boards and chat groups.

As long as I am discussing things related to my niche with people who are members of my target market, I consider this a valuable use of my time when I decide to create my own website. I obtain information related to three very important business topics:

* What are the big problems that my target audience experiences, or questions that they have?

* How difficult has it been for them to find solutions to those problems?

* What would it mean to them to find a solution to their problem?

Once I gain insider knowledge into this type of information, I have everything I need to create an effective marketing strategy and ensure every bit of content used when I create my own website is spot on for this targeted market.

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Keywords: create my own website