Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake.

This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business owners simply do not understand how to use it effectively.

So if you’re business is not using video at the moment, then this is potentially good news for you, and bad news for your competition. If you could start creating some videos about your business, you could steal a march on your competitors.

The Good News Is

Your competitors are unlikely to be using video marketing yet, and so this could be happy days for you and your business. And as you may have read in my previous article about video marketing, it is neither very difficult or expensive to create and produce a video.

In fact the very concept of video marketing has grown in popularity hugely in recent years, mainly due to substantial improvements and the greater availability of affordable technology. Digital and HD (High Definition) camcorders are now relatively inexpensive to buy compared to when they were first launched, and this has allowed many more people to film and upload their videos for all the world to see.

This Is Why Video Is So Powerful

And this is without doubt one of the assets, the power if you like, of video marketing. It allows your business to capture the imagination of your prospects, and be completely honest and transparent about the products and services that you are offering.

Video also gives you the opportunity to enhance your reputation in the process. It can of course, also allow you to demonstrate in a few seconds on video, what would potentially take longer to explain in audio or in print.

Video marketing has now emerged as possibly the fastest, most efficient and persuasive mode of online marketing available, hence the importance that I believe it has as part of a successful marketing campaign.

But despite the fact that some larger corporations are now using it, the small and medium sized business community still appears to be lagging behind. They still do not appear to have grasped the fact that video marketing can be hugely beneficial in attracting more interest in what they are selling.

And It Gets Even Better For You

Fortunately for you, this is still great news for your business as your competition are unlikely to be using it either.

One of the keys to the success of video marketing has been the popularity of the You Tube website. Since the creation of You Tube a number of other video sharing sites have emerged on to the scene, however You Tube remains the one that is the most popular. In fact, such was the success of You Tube that in October 2006, internet giant Google purchased the site for a reported $1.65 billion. Yes that was billion with a ‘b’!

And in 2008, according to a service called Alexa, You Tube was the second most trafficked site in the world, getting 60 million unique views per month. Alexa is a well respected source of online information that has built an unrivaled source of information regarding websites, including visitor statistics, related links and much more. Given these facts, do you think it may be beneficial to your business to have a presence on a site that has 15 million visitors each and every week? I think you know the answer.

Author Bio: Simon Thurston is an expert business consultant and marketing consultant, and author of “The Death Of Traditional Marketing”. You can find out more about him by visiting his blog today at simonpaulthurston.com.

Category: Marketing
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