PPC optimization is a continuous process and not a onetime affair. It is important that a review of the PPC campaign be done at a regular interval to make it effective and ensure effectiveness across the life of the campaign. To ensure any campaign to be success is to look out for mistakes and take corrective measures as and when they are spotted. Mistakes can be reduced if one is aware of the common mistakes and take care in designing the campaign so that the common mistakes at least don’t occur.

The very heart of PPC ad campaign is keyword. And very common mistake in PPC optimization is not to have sufficient number of keywords. By sufficient Key words it is meant that there should be few hundreds of them for the PPC campaign to be effective and result yielding. Now in order to have a long list of key words it should not be so done as to make the long list and not strong. A good amount of brain storming needs to be done to locate those key words which are relevant to the business and actually signify the right context.

Any campaign, be it PPC ad campaign or otherwise to be successful needs continuous improvement. A continuous improvement needs a continuous testing of the effectiveness of the campaign. The performance of PPC ad campaign should be tested by evenly rotating the ads in add group. The performance of the elements of the landing page should also be tested for the PPC campaign to be result yielding. Elements of landing page are crucial as the visitor has to be retained to make the purchases in the advertisers’ site and not click off to competitors’ site.

The importance of keyword in PPC optimization has been discussed. Indeed for an effective and successful PPC ad campaign just like the “keyword” is important similarly a negative list of key word is equally important. The target should be to be ever watchful for the negative keyword and keep them adding to the negative list of keyword. The longer the list better will be the reduction in irrelevant searches. Since irrelevant searches is drain of resources and reduces conversion ratio it is important that the designer of PPC campaign be ever watchful of the negative key words. Along with this attention should be paid to reduce over use of irrelevant key words.

A good deal to PPC optimization is done by budgeting right for the campaign. Budgeting should not be a just back of the envelope calculation. Profit from sales and how much of that need is to be allocated for add campaign needs to be decided. The idea is not to bid for the top slot alone as by doing so there might be a drain of resources and yet matching sales is still elusive. What is important is conversion ratio and other figures worked out the bidding should be so done as to ensure payment for traffic is commensurate to sales.

Author Bio: Quick Recap: 4 Major PPC Optimization Mistakes are: – Very common mistake in PPC optimization is not to have sufficient number of keywords. – Performance of PPC ad campaign should be tested by evenly rotating the ads – Neglecting negative list of keywords. – Good deal to PPC Optimization is done by budgeting right.

Category: Marketing
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