In the animation world, people that Mickey Mouse, you think of Disney; A dream that much more attractive, they will think of Toei Animation; that Toy Story, Pixar would think of animation in this work …… and the brand is almost equal to the age of domestically produced animation companies were trying to pursue brand development.

Create a series of anime characters, and making the box animation brand label has been a money Guodong and his dream team. Puzzle Animation CEO Guodong Qian told reporters that the world’s leading animation companies are focused only on a specific area of animation, position very clear. The box animation production of the future focus will continue to work on the series of creative people, hope that children who see the type of cartoon characters video, you naturally think of a box produced.

SARFT has said that last year China’s export growth rate as high as 150% animated, cartoon TV show export earnings accounted for more than half of total exports. This time, a week before the World Cup in South Africa premiere of “super-smart football,” is planned from 2008 onwards the box, after 2 years produced a series. It fans the world in 2010 focused attention in South Africa really was a fire, and then also in Europe, South America, more than 60 countries and territories play. Qian Guodong said that apart from a successful World Cup marketing, “super-smart football,” the key to success in overseas production level is excellent, the story attractive design.

Guodong Qian told reporters that last year released a total of more than 40 domestic animation film, was familiar only “dream big shot,” “radiant,” “Astro Boy” and other sections 5,6. This shows that the domestic animation of brand building and marketing to be improved. Which swept the country at 100 million at the box office of the radiant series of films, TV series broadcast on more than 500 sets have already left the brand in the minds of the audience influence balance its disadvantages in the production level, so get good at the box office results. Therefore, the selection of subjects to be viewers and high cognition to do and easier to get good results at the box office. Box before the production of the “Sparkling Red Star”, “Storm Rider” and “old man” story script has a lot of audience are “super-smart football,” making the draw a wealth of experience in the production and marketing patterns, success in overseas .

Turning to domestic animation works to balance the different parts of Eastern culture and the global cultural differences, different countries and regions to meet the audience’s taste, Qian Guodong said the box is not a foreign employee, making the animation is full of authentic “Chinese Style” mostly on the warmth of traditional Chinese family, friends, friendship, inspirational story. In the export countries and regional television stations, will be the voice of a professional staff, according to the plot, the characters of the dialogue changed to meet the local culture and customs of the white, more acceptable by the local audience.

“Super-smart football,” broadcast in South Africa, will have landed in France, Britain, Germany, Spain, South Korea, Thailand, more than 60 countries and regions, “issued by overseas and domestic books, comic books and stationery brand authorization, the film profits should not be a problem. “Qian Guodong very confident of the film.

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