For as long as we can remember, or at least since the first official Olympic Games held in 776BC, sport has been an important part of our society. Over the years we have seen it evolve as more opportunities have arisen and training equipment has improved. However, one thing that hasn’t changed, is the need for communications strategies within sport.

On the Pitch

Whether it’s a game of football, rugby, or even hockey, teams of players out on the pitch need to be able to work together, and to do this successfully, communications strategies must be in place. Not only must they be able to communicate with each other, but also with their manager watching and advising from the sidelines. However, it is rare to see a captain struggling with a hoarse throat as he delivers his post-match commentary, which would suggest that they do not communicate by shouting from one end of the pitch to the other. Team captains, managers and players in fact tend to communicate with a variety of gestures and hand signals; communications strategies which not only preserve their vocal chords, but help to conceal their tactics from the opposition.

On the Water

Every year thousands of sportsmen and women take to the high seas for global yacht competitions, world record attempts and even round the world races. However, many of these boats will spend a great deal of their time at sea far away from both land, and help. With so many factors that can affect yachtsmen, from weather to navigation problems to gear failures, it is crucial that there are not only primary communications strategies in place, but also secondary ones just in case. Not only should vessels have reliable computer and satellite navigation systems on board, but they should also be sure to have a good supply of flares and good old-fashioned two-way radios in case of an emergency. And, if all else fails, be sure to have a glass bottle on board so that you can put your message out to sea.

Under the Water

Very few sports will leave you as unable to communicate verbally as those that take you under the water. However, deep sea divers cannot communicate using words, and as such they must have good communications strategies in place before they dive down. With an oxygen supply between your teeth at all times, and nothing but a mouthful of salt water in store if you open your mouth, the minute you enter the water you are reliant solely on your gesticulations and hand signals. Of course we all know the hand signal for ‘ok’ which involves creating a circle by joining the top of your thumb with the top of your index finger, but there are many others to be learned, allowing you to keep completely in tune with your diving partner at all times.

Sports are certainly not a new concept to society, and nor are the communications strategies used amongst sportsmen and women. Vital to ensure not just successful sporting, but also in many cases safety too, good communications strategies between sportsmen and women on the field or pitch are essential.

Author Bio: Jenny Kettlewell is the Marketing Manager for Multitone Systems, a leading telecommunications strategy company. Multitone has implemented custom, integrated communications strategies for businesses and organisations in the public and private sector for over 75 years.

Category: Marketing
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