Recently, a water company because there is no honor his commitment to provide customers with after-sales service, have been consumer complaints, as the media contact the company, the phone has become a private telephone. So irresponsible, so that consumers sudden and devastating sense of mistrust and deception. Media after the incident was quickly lead to more water appliance business people and even industry wide question.

Currently there is heavy industry, many companies sell the phenomenon of light service, and consumer interests are closely related to the service links as there is a big vacancy. Such as: Many businesses only provide water purification equipment sales, does not provide the appropriate post-service consumers to buy products, until the time of need to replace the filter, supplies the time, had to be painstakingly contact the factory or even themselves. With the long-term accumulation of these problems, other consumers to purchase water purification equipment gradually, “stay away” and become the bottleneck of industrial development. It is based on customer’s pressing needs, 100 million water service brand came into being, through efforts to build water treatment industry sales + service brand, and constantly promote the industry overall, healthy development.

It is reported that 100 million clean water since 2002, it invested heavily in developing a CRM customer relationship management system, and direct and China Mobile, to develop an interactive SMS platform to provide consumers with interactive services; 2007, 100 million net Water launched the “national chain of professional services” concept of operations, launched a new service brand – worry-free service and adjust the organizational structure of the 100 million to establish an independent water purification technology service center; in 2008, Yijia water further chain Buju, continue to optimize product the brand name “E +” brand philosophy, improving service quality, to provide consumers with more convenient and comprehensive shopping experience and professional, healthy water treatment equipment. Up to now, 100 million water accumulated a broad customer base, and received high praise from customers!

In recent days, continue to optimize services for the brand, improve industry service standards, 100 000 000 water service has launched a number of commitments, including 15 days, double the price of compensation: 100 000 000 water customers to purchase finished products, in 15 days found that the price is lower than other sales channels water 100 million, 100 million water customers to double the price difference compensation; 12 124 plan: Beijing, Tianjin, Shanghai, Xi’an and other 100 000 000 water covered 12 cities, where In 100 million purchase of water treatment equipment, water purification, the 100 million water purification center in order to confirm 1 hour, 24 hours after order confirmation door installed; products, 100 million water purification excellent known manufacturers launched joint Kai 7 days no reason to return: that is, customers in 100 million to purchase water treatment equipment installed after the purchase, such as the effect on the use of dissatisfied customers, 7 days can be no reason to return.

In addition to responsibility for their own products, 100 million water purification industry took the initiative to assume responsibility. According to reports, March 15, 2010, 100 million clean water in the country launched the “worry-free service to find orphans water machine” activities in the country 100 million water services within the network to find “orphaned” water purifier. After the purchase of water purification equipment, all customers can not find the service or service provider does not offer services that can take the initiative to contact 100 000 000 water, 100 million water will undertake follow-up services; if 100 million is no standard accessories and water the filter will be separate purchases for customers; to be unable to purchase products, 100 million water will provide TM, machine upgrades and other services, minimizing the loss of customers.

Industry professionals said there is water appliances industry’s own uniqueness, product sales growth alone does not mean that the sound system industry, after-sales service should not be ignored! At this time the industry is urgently needed insight into the problems that the initiative to enhance the forward-looking businesses, 100 million water purification product sales + service development model conforms to industry needs, not only for its own sustainable development laid the foundation for the industry set a benchmark for long-term development!

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