Financial Crisis on the Cross-car Prices and the Impact of Own Brand

The survey in the global financial crisis and significant impact on the automotive sector responsible, the global pattern of brewing Jutaibianhua car Chan Ye Xia Jin Xing in the background.

Currently, the global financial crisis sweeping the global automobile industry began to show the impact of a series of substantive impact: North America, the Big Three seeking bankruptcy protection two, the global automotive industry benchmark for Toyota cars first appeared 70 years of losses, Almost all major global auto companies have suffered huge losses or profit declines; auto parts company is devastated by bankruptcy or mergers and acquisitions are frequent. Of course, there are troubled times in the play the hero role of “savior”, M & A Chrysler Fiat, Opel chase, in order to achieve access to the world’s top five big dreams; Chinese auto companies are also involved in the Opel, Hummer M & A . A new series of fission and fusion continues, the pattern of the global automotive industry in major reshuffle in this round will eventually evolve?

K-Swiss Automobile Research Institute Zai immediate attention dynamics of the global automotive Chanyefazhan makes full use of Network Interactions of features and rich Yejiezhuanjia Zi Yuan, Zuzhi a period of 2 months or so Daxing Diaoyanhuodong, Genju research of Jie Guo Bing Zhenglizhuliu the opinions of the this report.

The online survey by online research and offline combination of expert interviews. We are in the K-car information (auto.gasgoo.com) Home to a series of investigations to vote, more than 5,000 people participating. View of the K-car net surfers who land the automotive industry dominated the industry to participate in this survey a wide number of people. We are also experts in dozens of trips all the interviews, including several international top consulting firms, executives vehicle, parts and executives, all kinds of auto service experts, leading industry experts. Here, we report the project team to research you accept our research experts and participate in online voting from the sector thanks! The main points of this report are the results from the research, there is no commercial activity, the industry reference purposes only.

The main findings

From the pattern of global automotive industry look at the overall pattern of structural change does not occur, but the overall strength of the shift mainstream car enterprises: the U.S. auto industry will not die, but the strength of the U.S. Department of enterprises seriously shrinking car; Japanese cars popular enterprises internal injuries, expansion momentum will weaken; Although profits are affected, but the Department of German and Korean car enterprise system is relatively beneficial.

GM forced to sell most of the assets acquired werke or enterprises in Kuozhangmoshi Tixing car choice more caution, “the Renault – Nissan Shi Lian Meng” mode is considered better than Zhijiebinggou He, two for the Zhengheyunying mode.

Well this round of auto parts suppliers of industrial structure adjustment, integration will increase, for the vendor community resurgence of M & A wave.

Classic cars from the mainstream view of the impact on enterprises, General Motors filed for bankruptcy protection, is undoubtedly a large change in the situation in the round being most affected, but also the most mainstream vehicle injured businesses, but bankruptcy protection after major surgery is “broken cocoon rebirth” or battered depressed, is still difficult to judge, most people think the whole challenge than an opportunity; the current round of crisis, Toyota has been badly hit (the first 70 years of loss) revealed by the internal damage to the industry’s most accidents, but Toyota will be conducted after internal injury patterns and management strategies for the adjustment of short-term bearish may Chixu 1 to 2 years if they can effect change may be to the good Zhang Qi Jiang; financial Wei Jizhong Xiangduishouyi of a popular and modern, they may be Zhuazhu Jie opportunities for expansion over several years in the global automotive industry map.

Financial crisis triggered the current round of auto industry changing situation, participants in the Chinese market – multinational enterprises and domestic cars of the development of independent brands will have a profound impact. Multinational enterprises pay more attention to the Chinese car market, but different companies into the Chinese market concerns and increase the urgency of a big difference. In addition, the increase in the Chinese market for small cars, low-end car running and accelerate the penetration to 23 cities and use more local suppliers, is a multinational enterprise car key strategic choices.

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