In order to have an affective affiliate management program, you will need to attract and retain affiliates. Therefore, recruiting and maintaining affiliates should be at the heart of every affiliate program. This should come second only to good product creation. But what can you do to support your affiliates?

After researching what affiliates want and need from an affiliate program, some common concerns came up. Here we will discuss those concerns and how you can help.

Affiliates Want Widgets and Plugins

When a top affiliate network asked their affiliates which WordPress plugins and widgets they used, the response was surprising. The Amazon widget got the biggest slice of the pie with a whopping 20% of affiliates using the widget for WordPress. Amazon uses a large product-based program and creating a widget was a must for them.

Looking at the data, it appears affiliates want to promote products as easily as possible. If you have promotion pages, links, widgets and plugins, then the affiliate can promote your product more easily.

Affiliates are not loyal to a plugin. They will use what works. Therefore, if you can adapt a plugin to work for you, they will switch.

Affiliates Want Content

Who knows your product or service better than you do? When you create content, e-mail letters, and articles, affiliates can take the content and run. Top affiliates use this stuff as a starting point and work from there to prevent duplicate content on the web.

Therefore, with just a minimal amount of effort from you, you can have affiliates branding your company all over the web.

Affiliates Want Images

Images sell. It is as simple as that. People want to go to a webpage that has images and affiliates are more than willing to give the people what they want. This means they will either create images to reflect your product or use your images to reflect your product. Which would you rather them do?

Again, controlling branding is as simple as creating banners, affiliate links, images and buttons. All these things will take you some up front effort but will pay off in the long run as affiliates use your images to brand your product across the web.

The only way to control your image is by sharing your image files with affiliates.

Affiliates Want Money

It does not matter how great your product really is; if affiliates think it won’t pay, then they are not going to join or stick around your program. Therefore, it is important to pay your affiliates when promised. It does not have to be weekly. You can wait until they trigger a set amount. However, whatever you establish is what needs to happen.

Additionally, affiliates like free stuff. Promotions and contests for top-selling affiliates is a good motivator for many people. You would be surprised at how a little thing like a $100 iPod or $400 iPad can excite people. It is the little things that boost spirits and make people put in that little extra effort.

Since affiliate prizes can be taken off your taxes, they are an incentive you can’t afford to pass up.

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