In the first half, affected by many factors, the domestic Internet TV industry did not achieve the original hope that the momentum of growth. “Company, Limited, had a media industry executive vice general manager Liu Division, in the” China Electronics News “when reporters confront the problem. It is understood that, subject to inventory too high, single product, factors such as disturbance, domestic color TV industry and poor performance in the first half.

Compared to the domestic color TV enterprises, prudent and flexible product strategy and foreign policy transformation in the first half of this year achieved good results. By the economic recovery, environmental protection energy-saving appliances and other universal factors, Japanese TV company Sony, Toshiba have achieved varying degrees of profitability. Meanwhile, Samsung, LG also announced a profit increase of greater earnings. Experts pointed out that the profit from the experience of Japan and South Korea TV companies, at least three points to alert domestic companies.

Moderate to evade the “problem products”

Xing also Internet TV, Internet TV is also bad. By the Chinese color TV enterprises have high hopes for the Internet TV market in the first half of this year’s market performance is not satisfactory.

Let’s take a look at TCL announced the latest statistics on Multimedia: multimedia services, as China market, the industry’s Yu Qi Xiao Shou Binian Chu Chai, Daozhi TCL slightly higher early Kucun; view of China’s Shi Chang Mu Qian positive LED (Faguang diode) TV Quick transition, TCL in the second quarter, the traditional CCFL (cold cathode fluorescent tube) LCD TV for a clean-up inventory. Affected, TCL Multimedia LCD TV sales in June fell 41.42 percent.

In addition to TCL, there are many domestic enterprises will be the Internet television as a key. Qinghua Liu Wei in the “China Electronics News” interview, also acknowledged “the first half of this year and previous Internet TV sales expectations gap is not small.”

According to Ovid Consulting (AVC) of the monitoring data show that the first half of 2010, the Internet TV volume to achieve 1.81 million units, accounting for more than 11% retail, retail sales accounting for 17%.

“Although the Internet TV market from the trend to maintain the momentum of rapid development, from early planning firms look, this scale Mei You meet vendors expectations. For the highly competitive Chinese color TV market, domestic brands can be had on the Internet TV aspects of differentiation to achieve better market effects, but the actual results, the Internet television market did suffer the impact of the current macroeconomic policy. “Ovid consulting general manager Yu Leung told” China Electronics News “reporter.

The emergence of Internet TV will be people from the traditional “watch TV” with the “Play TV” era, which features a rapid growth of Internet TV to achieve the scale of the main factors.

In fact, Internet TV, Samsung, Sony, Sharp and other Japanese and Korean companies have seen their prospects, but because of policy uncertainty also led to foreign companies did not send forces in the area. With Samsung, for example, as early as the first half of 2009, when Samsung released new products, marketing president of Greater China, Samsung Group, Kim Young-summer to clear the “China Electronics News,” told reporters, Samsung, ready access to the Internet to television, radio and television because the Chinese side The policy is not very clear, there is no hurry to marketing.

The reporters found that profitable companies in Japan and South Korea because the summary financial report, Internet TV is not in the column.

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