Trade shows are highly charged arenas with a great deal of energy and excitement being generated by the exhibitors as they vie for the limited attention of attendees. Garnering attention and attracting visitors to the booth is the first challenge of the day for exhibitors and to do this, they are prepared to go to practically any length to stand out from the crowd.

Looking at a modern arena, you will quickly see a wide range of highly differentiated booths and stands, a plethora of off-booth display efforts using Point of Purchase Exhibits (PPE’s) and Audio/Visual Kiosks (A/V kiosks) together with a mass of sound.

What has allowed for such a very wide diversity of display design has been the adoption of materials which lend themselves to the display design challenges which are presented. Tension fabric ranks extremely highly along with aluminum and plastic formed accessories and components.

Tension fabric possesses both visual and physical qualities which make it an ideal material for display construction. Tension fabric can be stretched across a frame, typically made from lightweight aluminum and used to create a variety of design shapes utilizing three dimensions rather than simply using one spatial plane. This provides for the ability to make some very eye-catching booth displays which can be very large, as large as a small building in fact.

Tension fabric also allows for complete customization to the client’s needs from a visual standpoint. The exhibitor’s own photography and images can be used (or indeed any from a professional source) to create a unique backdrop and foreground; tension fabric is ideal for creating a uniform booth display which is completely congruent with the client’s corporate image and logo.

Tension fabric is also ultra-lightweight and is exceptionally easy to assemble and breakdown at the end of the show. There is no need for special tools or handling considerations either and when combined with a lightweight aluminum frame, the display solution will reduce logistical costs and issues because it is so durable and light. Storage and shipping are simplified and there is less stress on your booth and support staff to get the display to the show and have it ready in time.

Tension fabric also provides an easy to clean solution because it is usually machine washable when it needs to be cleaned. This contrasts sharply with the high-value customized photo panels which need specialized cleaning to avoid damaging or destroying the finish.

In summary, tension fabric is a highly flexible, highly durable material for use in creating stunning display designs. It lends itself to internal and external displays because it is largely unaffected by rain and the action of wind actually aids in the visual impact of many designs using tension fabric. It is lightweight and easy to handle, while the low weight reduces storage and logistical issues. Tension fabric combines great looks with strong physical characteristics which means you can now think outside of the booth box when it comes to designing your trade show display.

Author Bio: Lawrence Reaves works with ExhibitWholesale, a leading provider of trade show displays and accessories such as pop-up displays and banner stands. ExhibitWholesale can be found online at: ExhibitWholesale.com .

Category: Marketing
Keywords: tension fabric, display design, tension fabric in display design, trade shows