August 3 reported that Volvo (Volvo), chairman of the new China, you want to make the Swedish auto brand as a premium brand, and create a large luxury sedan, and BMW (BMW) and Mercedes – Benz (Mercedes-Benz) directly competition.

Zhejiang Geely Holding Group (GeelyHoldingGroup) yesterday completed the acquisition of Volvo.

The Group has 1.5 billion U.S. dollars from Ford Motor (FordMotor) acquired Volvo, which is the company so far the biggest foreign car manufacturers an overseas acquisition. Volvo chairman and co-chairman Li Shufu, Geely, said: “Although we are in and the BMW, Audi (Audi) and Mercedes competition, but we did not directly with the BMW 7 series and Mercedes S-class competitive products. We have to fill this gap . ”

Ford owns Volvo in the decade, the company did not let the brand development of large luxury sedans – the industry one of the most profitable market segments, and is popular in China – in part to avoid Jaguar (Jaguar) since the compete. Ford in 2008 to 2.3 billion U.S. dollars to the British brand with Jaguar Land Rover (LandRover) sold to Tata Motors of India (TataMotors).

Mr. Li said that Volvo has created a large luxury sedan the required technical and R & D capability, and its price should be higher for all vehicles. “In China, people want luxury cars … … they can see and feel the kind of luxury,” he said.

Volvo’s new chairman who added that these words are “my personal thoughts or points of view”, the ultimate decision lies in the carmaker’s new board of directors. The Board will meet Monday in London for the first time. Geely has vowed to maintain its newly acquired company’s management autonomy and to retain the factory in Sweden and Belgium. “We will not close these factories,” Mr. Li said.

However, Volvo’s new owners hope to double sales in five years make it to 600,000, in large part will depend on building market share in China.

The Swedish car maker’s new CEO is Stefan Jacoby (StefanJacoby), the former VW (Volkswagen), former U.S. leader. Through to meet the business and political elite of large, luxury car demand, he succeeded in making the public Audi models to become China’s largest luxury brands.

The new Vice Chairman Hans – Olof Olsen (Hans-OlovOlsson) said that the new Board will be held on September 14 the next meeting to begin discussions of strategy. From 2000 to 2005, he served as CEO of Volvo.

Volvo sold 335,000 vehicles last year, more than any German luxury car brand to be less large.

Volvo S80 with its wheelbase extended version, mid-sized sedan in China, the success of the executive, the company expects to sell 15,000 car. However, the Volvo is not with the S-class or 7 corresponds to a large model.

For this high-end luxury duel, we wait and hope that Volvo will give us a surprise, but also give other car brand from a very good lead,The new owner’s leadership, we see Volvo’s growth, but also wish him well in luxury cars Chenggong achieved in the field.

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Category: Automotive
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