Web marketing is no walk in the park, any semi-successful internet marketing advisor will tell you that. Thing is most small business owners see web marketing as an easy way to make money online or else to advertise their business. This is wrong, plain and simple. It’s wishful thinking. Local web marketing requires as much attention and effort to maintain as traditional marketing, maybe even more if you aren’t internet-savvy.

But should that stop you from engaging in local web marketing in hopes of advertising your business? If you’re a true blue entrepreneur, the quick and obvious answer is NO.

Here are some web marketing tips and strategies to help you get started on your business:

1. Make good use of the meta description and title tags whenever possible. Try to use distinct description on every page-yes, every page-and never recycle more than 25-30% of a description on multiple pages. Use local tags such as “Calgary” when marketing your Calgary business.

2. Pictures speak a thousand words, and it’s still true when it comes to web marketing. Use ALT attributes and title attributes to boost the visibility of images in your website. Google, Ask or Yahoo!’s image search functionality might even bring in more traffic through your images than your text search results.

3. Working with Google’s AdSense involves more than just throwing the ads into your website and leaving it at that. You need to work with them, optimize how they appear on your website, etc. These ads generate top dollar when used right.

4. Conduct market feasibility studies. Studying your market niche is something that isn’t lost in translation when switching from traditional advertising to web marketing.

5. Always keep toe-to-toe with your local competitors. Analyze what they are doing right and what they are doing wrong, and react with your web marketing accordingly.

6. Don’t spam. Period. The first rule of social media marketing is to sound off like a real, breathing human concerned about the issues being brought up by his customers and not like C-3PO given a forum account and minimum wage salary. Address issues and complaints professional as you would in real life.

7. Your website URL should be in every single piece of marketing material you distribute. These include flyers, receipts, newspaper ads, business documents, business cards, other print ads, etc.

8. Talk about local current events on your website’s front page. This improves your website’s searchability, and helps generate interest from local traffic.

9. Conduct online polls about things happening in your community as well as services the local folks would like to see from your business in the future. People love to talk about and share their thoughts on things they know.

10. Write relevant articles and submit them to popular blog websites with links directing back to your own website. It’s a tried-and-true approach of generating traffic, especially if you could incorporate local keywords onto the articles.

Web marketing is essential particularly to small businesses in populated areas like Calgary. So what are you waiting for? Come on right up and join the bandwagon.

Author Bio: Web Marketing Calgary is a great resource of up-to-date online marketing strategies and techniques for service professionals and small business owners in the Calgary area. Feel free to visit the website at Web Marketing Calgary for more info on consultation services. Or you can simply visit the website simply for more related articles on online marketing.

Category: Internet
Keywords: web marketing, online marketing, calgary