Based on the latest study from the Nielsen Norman Group readers who read actual books tend to get through content better than those who read on an e-reader. For best reading experience, Apple’s iPad got a 5.8 rating on the scale of 1 to 7. On the other hand, Amazon’s Kindle received a 5.7 rating closely following Apple iPad. However there are still many who favor reading on an actual paper and believe that it is the fastest to read of all. Some hardcover fans believe that the Nielsen Norman’s study has just proved their point that although e-books are great still there’s nothing that can replace the standard books. These hardcover folks are correct in some way or another but their thinking are very limited because they don’t realize that Apple’s iPad can greatly enhance their reading experience. They fail to realize that the Apple’s iPad experience can dominate other reading options out there at least for now.

Apple’s iPad advantages over the other reading devices are not hard to see. They’re pretty obvious. Look at the big 9.7-inch screen. The vibrant display makes everything easy and readable. And more importantly, it supports graphics, color, and just about anything else a publisher can place. Obviously if you’re looking for more than just a book, certainly, choose Apple’s iPad.

The obvious competitor of the iPad is the Amazon Kindle which is not such a bad device either. In fact it is the first wildly successful e-reader. The reading experience that Kindle provides is arguably most book-like than any device on the market. The E Ink makes reading the title easy on the eyes. It’s also responsible for making the text close to what real paper has. Most of all you don’t have to stock a library.

However, there are major issues with the Kindle reader. Let’s talk about the two of these major issues. Firstly, on Kindle you have to press a button to flip through pages. And this is not ideal. Also, when loading the next page of any e-paper display it takes a brief second to finish. This behavior is not annoying for short stints, but over the course of a chapter or a book it bogs down. Moreover, the grayscale display limits its usability but its very nature. All the graphics and colored displays are removed retaining only a collection of text.

There goes also the Barnes and Noble’s Nook. But the same can be said for this device. It cannot compare with Apple’s iPad on any level other than battery life even if it’s starting to sell well for the book retailer. It is simply like the Kindle except that it is equipped with a touchscreen and a pair of options included making it separate with Kindle. Nook is a single-purpose device. It’s experience is isolated – you can’t have the full context of a book.

Viability goes beyond simply looking at text and flipping through pages when it comes to reading beyond paper. Unlike its competition, iPad is more than just an e-reader. On iPad, users can expand their reading by getting out of the book and read on the Internet and then get back to it. While Kindle, to be honest, has an experimental Web browser, many who have actually used this feature know it’s not even worth a try.

Before crowning the iPad as king of reading devices, it’s also worth to note that both Amazon and Barnes and Noble deliver apps for the iPhone and iPad that enables users to access their e-book libraries and read content on those devices. Their iBook matching is a good job. Most consumers will find that the simplicity of iBooks is more viable than using Amazon’s service. But still iPad gives consumers a choice of stores; for all of Apple’s reputation for closed systems, its e-reader is the most open.

It’s a fact that the e-reader market is very tough to gauge. Aside from the truth that it changes quickly, a basic reader costs $150 nowadays and almost all of them are awfully similar. But when one has used all the major products in the planet and compared them to real books and each other, one will realize that Apple’s iPad is just the more complete experience.

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Category: Computers and Technology
Keywords: apple ipad, kindle, kindle dx, amazon kindle, barnes and noble nook