Many internet marketing agencies today are too quick to try to sell you on their services, often trying to up sell you with every add on package known to man, however there are some marketing strategies that actually need to be completed by the business owner to be more effective.

This information is kept tightly under wraps as the marketing agencies want to be handling as much of your marketing as possible so their revenue is increased.

However certain activities such as blogging, need to be done by the business owner, as it helps the business gain creditability and start building relationships with its customers.

A blog maintained by its owner will be completely different to a blog maintained by an internet marketing agency. A business owner will be able to add their own character and sense of personality all of which help build your relationship with your reader.

The stronger the relationship you build with your customers the more likely it is that they will return to buy from you time and time again. This also then helps out with other search engine optimization strategies such as local search marketing, where by sites such as Google, Bing etc look at the number of reviews you have and number of citations that exist on the web for your business.

Reviews are left by mainly happy customers who are happy to recommend your business, however now Google allows you to respond to a negative review so if you do have any unhappy customers trying to put down your company, you’re given an avenue where you can respond to the negative review and show off your companies customer service skills.

Citations are merely references on the internet about your business, some citations have a link to your site others don’t.

Building A Website Is Only The Very Start Of Marketing Online & Not An Instant Solution To Immediate Customers:

Many small business owners are lead to believe that as soon as they have a website they will have new customers knocking at their door. This is simply not true.

There are ways to quickly market your website once built such as pay per click, but simply having just a site won’t work in delivering new leads.

Many business owners spend thousands on having a site designed and built only to find that there is no money left in the budget to market the site. Don’t fall into this trap.

Always ensure you have a separate budget for marketing your website or you will be truly disappointed in what it can achieve.

Another thing to be wary of is that most Many SEO (search engine optimisation) companies outsource their SEO tasks as they either don’t have the in house expertise or man power to fulfill contracts.

However in doing so you don’t actually know who will be conducting the work you’ve paid for. As there are many proclaimed SEO experts make sure you are fully aware of who is working on your site, what qualifies them to do so, and what results they have achieved?

Author Bio: For more information that most SEO Companies don’t want you to know visit http://www.myinternetmarketingservice.com – Written by local search engine optimization expert Benjamin Perry owner of Benjamin Perrys Internet Marketing Service.

Category: Business
Keywords: search engine optimization, seo, internet marketing, small business marketing,