When planning to start up your first business website, you should ask yourself three questions:

1 – Who is your target audience?.

2 – How will your target audience find you?.

3 – How will you convert your visitors into sales?.

These questions are the key of success, many people don’t hassle, and then complain that their website doesn’t bring them any genuine business.

1 – Who is your target audience?

Think deeply of your target market, Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something, a product or a service.
Asserting that your market is anyone and everyone is far too blurred, and your website will lack focus, and fail to maximize its prospective. Ideally, you should be aiming to create a niche.

2 – How will they find you?

Creating a niche will help you with the search engines, and drive hot leads to your website.

Think about what keywords your target market might type into a search engine to find you.

In fact do the searches yourself.

Who comes up in the top 10? Because that’s where you need to be. Are your competitors there? Look at their websites. Do they work? How can you improve on them? Identify something unique about your business that sets it apart from the rest.
Those keywords, or key phrases to be more accurate, need to be included into your pages of your website, in the page titles, in the headings, and in the internal links.

Be specific with your key phrases. They will be less competitive than the more general single word searches, and will more accurately target your market. You may have to localize or specialize to get in that top 10, and the top 10 is where you need to be to drive traffic to your website, As I am sure you are aware of your own experience, if you haven’t found what you are looking for in the first page results, you look elsewhere.

The key to obtaining high search engine rankings is building inbound links to your web pages that are pages on external websites that link to pages on your web. Crucially this link acquisition should be a natural growth, where inbound link count increases at a gradual pace. The pages that link to your website should be relevant, on-topic and ideally, the same keywords, especially in the linking text. Search engines rank pages based upon their reputation, your website be settled by what other preferably high ranking pages say about your page.

3- How will you convert your visitors into sales?

Don’t just tell them what you do or sell, Tell them why they want it, Offer incentives, freebies, discounts, or anything to get that business started.

Current research designates that the human brain makes a judgment about a website within a twentieth of a second! That doesn’t leave you very long time in order to make an impression.

So, make sure that you have your Unique Selling Point (USP) clearly visible on your home page.

After all, it’s not a given that the home page will be the first page that the visitor sees, especially if they have found you via a search engine.

Then make sure that you list the benefits of your product or services and the warranties you are offering.
Visitors have to understand why you are different from the rest, and why they should deal with you and not your competitors.

Finally, make sure that your website has a navigation menu that points to the internal pages. Your internal links are external equivalents and should describe the target page.

If you sell laptops, don’t call your product page “Products”, just call it “laptops”, and make sure that the links pointing to this page also called “laptops”.

This will not only help the search engines identify and rank the most important pages in your site, it will lead your visitors to that all important pages on your website.

Author Bio: -To Your Success : Shadwan Swed Shadwan Swed’s Personal Website

Category: Internet
Keywords: small business website design, website development, link building, visitor conversion, niche market