From a market perspective, China LED companies have the following characteristics:

LED lighting industry has developed rapidly. LED lighting has already begun in 2010 fermentation, with the increased demand in 2009 compared to the market, do LED packaging, LED display enterprises have entered the field of LED lighting. China LED package on the market only very few number of companies, most companies have started to do packaging development and production of LED lighting products. LED applications has become increasingly blurred boundaries of the enterprise, the enterprise LED product line becomes longer. Although the technical level of products compared to previous years LED technology has been greatly improved, but the majority of enterprises in terms of prices? Leading the market at the expense of product quality, but also led to the gradual decline in product margins. However, quite a number of companies began to improve LED investment, to the high-tech and high added value, intelligent product direction. In the package and the application side, some of the products of individual enterprises and the international LED manufacturers already competing against. Even so, but the LED chip, low-profit enterprises as a whole. LED chip companies currently spend a whole lot, but the LED chip industry sales in 2009 only 20 billion yuan, and most of the LED chip companies with negative profit or no profit. LED chip companies up to 62 in late 2009, with the LED chip companies and Taiwan, large-scale investment in technology introduction, the next few years, China will have a very large LED chip development.

Occupy an important position in the export and domestic market is weak, especially in the Pearl River Delta LED business, many companies accounted for more than 50% export ratio. Mainly because of LED product prices relative to Chinese consumers remains high, the Chinese LED application products sold mainly in commercial lighting and municipal engineering, general consumer acceptance is still low. LED mergers among enterprises is rare. Little LED on the market today and among enterprises? Cases, companies were basically on its own scale. Relative to the market, thousands of enterprises, between enterprises and? Negligible proportion.

LED market is still mainly immature and full competition, most companies can find their own living space. However, relative to the chief? Recombinant small number of cases, the Chinese LED industry to enter and exit each of the business very much.

Brand building delay

Needless to say, the brand is to overcome the crisis through a difficult steel armor, so to enhance the lighting industry in crisis, the anti-risk ability, we must work hard in the development of the brand, to create a unique lighting brand development.

Implementation of the multi-brand strategy, many companies that implemented in a multi-brand operation, a variety of sales and marketing between brands is entirely separate from, but its organization and management development, production and sharing of resources, which undoubtedly optimized resources, making full use of corporate resources.

Different positioning of products to fight for greater market segmentation cake lighting industries, so that the entire market share increased. Not only expand the company’s influence in the industry, the enterprise is to achieve maximum benefits.

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Category: Business Management
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