Since early 2009, LED backlight LCD TV market in household appliances into the consumer perspective star, LED backlight LCD TV began its rapid growth path, especially into 2010, the energetic efforts of domestic and foreign manufacturers, LED backlight Source LCD TV market share keeps climbing. Ovid Consulting (AVC) data show: first half of 2010, LED backlight LCD TV penetration rate of retail sales in January from 3.7% in June rose to 10.6%, retail sales penetration increased from 9.0% to 19.6% LED backlight LCD TV showing explosive growth momentum.

Not every one kind of new technology, new products have access to the market’s favor, but in short time will be in focus and achieve rapid growth, LED backlight source liquid crystal television a Democratic congressman says the rapid growth of specific four cause.

1, LED backlight technology to meet market demand four advantages

In 1962, the first red LED was born, marking a new breakthrough in semiconductor light emitting technologies. With the LED light source technology and related industries, LED service life and brightness gradually broke through the bottleneck, the inherent energy-saving, environmental protection, etc., so as the LCD, LED lighting and LED backlighting to become the focus of manufacturers to develop and promote .

CCFL backlight compared to the mainstream in terms of current, LED backlight strengths are obvious, sum up mainly in four aspects: first, LED backlight CCFL energy saving compared with 30-50%; second, relatively CCFL light source, LED’s mercury-free production process has environmental advantages; third, LED backlighting is more conducive to manufacture ultra-thin LCD TV, television thickness can be reduced to 1cm below; fourth, LED light source luminance uniformity, color white on the reduction of all significant level better than that CCFL products.

LED backlight LCD TV to promote the advantages of making it not only meets consumer demand for color TV picture quality, but also to create a better social benefits, to promote their access to essential to the success.

Second, technological progress to promote LED backlight LCD TV market

As an important part of the electronics industry, related technology advances are driving the escalation of the television market, from black and white television to color TV, upgrading from CRT to flat panel TVs from the CCFL backlight to LED backlighting, from LCD to OLED evolution, the history of reality based on significant technological progress, the LED backlight source to the side edge way into the market after the operation, LED full play of their technical superiority and the use, LED backlight LCD TV to become the hot market is a necessary Xiaoshou .

Third, business and marketing strategies need to strengthen the company’s promotional efforts

LCD TV in recent years the development process of falling prices the industry chain moment of impact on the profits of manufacturers, only through technological upgrading and product updates can be achieved in the volume of sales prices or profit margins of the state. In early 2009, to Samsung, Hisense, represented the first introduction of LED backlighting LCD TV, 09 from April to October, foreign brand with Samsung brand, industry and product market dominant position occupied; domestic brands to follow up, Hisense, Skyworth and other domestic brands have introduced LED products. Ovid Consulting (AVC) data show: first half of 2010 alone, the market new LED backlight TV section 149, accounting for 39% of the market model, while Konka, Skyworth and other brand new TV in the proportion of LED backlighting and even more than 50%.

Fourth, prices fall, push products to enhance the scale of

Behind the promotion of LED backlight LCD TV sales volume growing, its average price fall.

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