Names can influence how people and objects are perceived. From kids, to cars, to decorative items, to food products – every name given is done so to evoke a certain feeling when knowing or owning the product holding that name.

Of course, careful thought must go into the choice of name for a certain item. For example, not all names given to models of a brand of car are suitable. They either do not suit the product, do not suit the look of the car, or do not suit cars in general. It does not mean that giving an inappropriate name to an item will cause it to sell poorly. But noticeably, an object with the right name will be more popular in the eye of the consumer.

Names for brand models are usually created or chosen for how they relate to the items. How the product is used, the shape and lines of the design, the features and options they come with, and how they will fit into the consumers’ lives. Creatively vague names seem to be more popular than common or descriptive names. The reason for this may be because this ambiguity causes the customer to stop and think about the product given that particular name. It does not work for all types of goods, such as food items for example, because it depends on what the item will be used for.

Names that depict strength, power or status are popular with products like cars and motorbikes, motorized equipment, health products that achieve positive increase, and other merchandise that depict an enhancement of strength or status. They may not essentially make much sense, but they may go together well and may manipulate one’s opinion on if that particular product will suit their requirements.

The same can be said for items that assist otherwise disabled individuals. Take for example assisted mobility vehicles. They have names to – mostly – suit their main function. Names such as ‘Jazzy Select’ and ‘Streamer Sport’, ‘Go-Go Electric’ and ‘Victory X’, ‘Elegance’ and ‘Heritage’ – they are ambiguous, but could give the buyer and idea of what they will get with the one that entices them the most, even though these names most probably have nothing to do with the functionality or usability of the mobility equipment.

What about names such as the ‘Freerider Mayfair’, the ‘Shoprider Sovereign’, ‘Pride Celebrity’, ‘Pride Revo’ – do they any inclination that they are motorized products that help the disabled? What about the ‘Pride Colt’ or the ‘Kymco Midi’? The latter sounds more like it could be a toy brand of musical instrument!

For a number of products, having ambiguous names might well make them more appealing to potential buyers. After all, a name like “Cosmic Meteor Shower” for a nail polish would most likely sound better than “Orangey Red”, or “Night Sky” for a wall paint http://www.psychology.about.com/od/sensationandperception/a/colorpsych.htm : color rather than “Blue Black”. Sometimes it is all in the name, but sometimes the name will give no indication of what the product is all about at all.

Odd names for http://www.valuemobility.co.uk : Mobility Scooters may confuse buyers a little, but they may also arouse their curiosity. If the name contains a word that will indicate how powerful it may be, such as an animal known for its strength and endurance, then people could be interested in finding out more about the product, then perhaps in buying it. Then again, some shoppers seem to prefer playful names or ones that contain words that indicate a status. Whatever the preference, most products should not be judged by their name as it does not indicate what their features are or how they could benefit the buyer.

Author Bio: Michiel Van Kets writes articles for http://ValueMobility.co.uk, http://www.valuemobility.co.uk/Colt-XL8-Scooter-70-amp_Product-387.aspx a retailer of mobility scooters from major brand such as the Pride Colt scooter. http://www.valuemobility.co.uk

Category: Automotive
Keywords: mobility scooters, pride colt, pride mobility scooters