Events have always been a great way to mingle and network with fellow thinking professionals, however these days in the hussle and bussle of networking events, and many stands on display it can sometimes be difficult to ensure you engage passersby with your stall. Alternatively should you be delivering a product launch its essential to set the right tone and make the desired impression.

Audio visual and particularly interactive equipment is excellent way of engaging people, whether it be an interactive wall, floor or touch screen, this equipment is fast becoming a pre-requisite at events. It’s no secret that interactive products act as an excellent tool to draw people to your stand or provide some light entertainment at a product launch as provisions such as an interactive floor or interactive wall deliver a certain wow factor and creates an exclusive environment where those who have been invited feel part of something special.

The audio side of events is as essential if not quite as on the surface impressive, PA systems are a typical requirement should the event require addressing a large crowd, along with a sophisticated sound system you can ensure the presentation can be communicated across the crowd and reverberated around any given environment. As these types of events typically only last a short period of time, hiring equipment from a professional audio visual company who would be able to come and install the equipment usually is a more sensible approach.

Projection onto buildings and areas of rooms is also fast becoming an interesting to way to ‘set the scene’ animations and logos can be created and projected onto walls and buildings, these can be static images of ones that move, this dynamic projection adds flavour to an event such as snow drops or ice flakes at a Christmas party or switching on lights ceremony, to logos being fired onto walls at events of the companies who have either sponsored or been involved in the event to help create brand awareness.

Complimenting any event with audio visual equipment is fast becoming the norm, any specialist professional audio visual installation company will be able to provide and support these systems.

If you are unsure as to which company to approach when organising AV systems for your event then there are a number of ways you could approach this. A sensible option would be to contact a company who has held a similar event and ask them who supplied their light and sound systems. Another sensible solution would be to perform a simple Google search of companies in your area. You should then draw up a shortlist of potential companies and then contact each of them with the view of getting a quote. It would also be worth finding out if they have had previous experience of supplying equipment for events similar to the one you are looking to organise.

Any company worth dealing with should be able to give you references from past clients so if they start getting apprehensive about any questions you are asking then it is perhaps best to look elsewhere.

Author Bio: Edward Kendricks is writing on behalf of CTS Networks, a leading UK supplier of audio visual equipment.

Category: Advice
Keywords: audio, visual, AV, light, sound, speakers, music, audio visual, event, PA