It is usually a good idea to wait until the quietest part of the year when it comes to sitting down with the management of your company to review the marketing materials and advertising campaigns. If this is your current plan then it will always be beneficial to evaluate whether the company’s current marketing methods could do with an update. The ultimate goal of marketing strategies and materials is to help you close more sales, attract clients and save you time having to explain your products or services to people. It is unfortunately a common occurance that companies will send their sales team out in the field with inneffective, incorrect or simply outdated materials. When it comes to reviewing your marketing materials here are a few important points to consider.

Think about what you are currently using for your marketing materials and how many copies you currently have to hand, what sort of practices it is being used for and hopw often. Go through reviewing the material contained to ensure that all of the information is relevant and up to date.

No doubt the management will be placing a great deal of importance on the overall cost of this process. Printed advertising tends to be more expensive in the long run, whereas online marketing can be changed very quickly and at very little cost. Printed materials tend to take a long time to replace, however for many businesses both formats are beneficial if used correctly.

If it looks like hiring a web team or an experienced webmaster might be too expensive, try to at least have someone experienced in performing web updates on a retainer as it will be extremely effective to have such a person on hand. Alternatively you may wish to recruit an IT savvy member of staff to perform required updates of information on the company website.

Surprisingly, many companies still continue to produce marketing materials which simply don’t make any impact whatsoever. If there are materials which are ineffective at helping to help close sales, improve publicity or spreading the word then perhaps it is time to review these materials to see if they can be simply left out of the marketing campaign altogether. Not only will this help you to save money on redundant advertising, it will help you to focus your attention on channels which are proving more effective.

It is easy to overlook the benefits of ‘getting out there’ to meet and greet potential customers. It could be a good idea to have your company attend industry trade shows and set up a stall so that they can attract more leads. It is very important that your trade stall stands out from the rest so it’s well worth looking into different forms of digital signage and advertising in order to attract people’s attention. Advertising at a trade show is a much more personal way of attracting business and is a million miles away from the impersonal cold calls that the company is used to making.

Author Bio: Edward Kendricks is writing on behalf of CTS, a UK supplier of digital signage solutions

Category: Marketing
Keywords: marketing, advertising, website, print, business, profit, company, strategy