One of the three major U.S. PC giant Hewlett-Packard Japan, has announced that cross-border organizations formally joined the IT appliances – Japan WDLC (WindowsDigitalLifestyleConsortium Windows digital lifestyle Union).

It is reported that, WDLC by the PC manufacturers, PC peripheral manufacturers, content / service providers, home appliances discount stores about 100 (as of June 23, 2010) formed by the joining of the cross-industry organization. The organization was founded at the beginning of the forthcoming PCdeTV (PC on TV) as its fundamental purpose, is currently promoting a start from April 2010 to the end of 11 years in July terrestrial digital TV switch PC Duiying campaign – PC terrestrial movement.

The campaign, in addition has attracted NEC, Onkyo (Onkyo), Sony, Toshiba, Fujitsu, MouseComputer (computer mouse), etc. 6 PC, peripherals manufacturer participation, than off the camera (BICCamera), soft map (Sofmap), Yamada motor, Yodobashi Camera (YodobashiCamera) and other Japanese home appliance giant’s part of the large chain stores will also open floor area of digital PC.

Currently, HP has not explicitly declared in Japan after joining WDLC specific measures, has not yet said whether to participate in the joint promotion. However, according to the industry to judge, with 11 years in July analog broadcast signals to switch to terrestrial digital television comprehensive approaches, with the TV built-in Internet modules drive demand for digital television explosion similar to the built-in digital tuner PCdeTV (TV-based computer ) market will show a further trend, therefore, HP Japan to participate in a high likelihood for joint promotion activities.

Another industry that in recent years, the Japanese PC market has remained sluggish trend, however, the Japanese flat-panel TV and then affected by the financial turmoil, with the environmental point of switching systems and terrestrial digital television business, of the continuing growth momentum contrarian. Therefore, PC, peripherals vendors combined giant home appliance chain in Japan, media, and other related industry association promoting PCdeTV campaign to promote the office of the computer terminal extension to the home entertainment consumer, to give the computer the “second life” out of the shadow of a long slump and achieved some success.

Recently, personal computers participating in the organization of promotional activities terrestrial digital PC manufacturer, has launched terrestrial television program reception terminal configuration – television receivers Xiaji new models, however, Japan will launch similar products, HP has not yet finally make it clear. However, industry observers believe that, with terrestrial digital TV switch-wide countdown, including Japan, including HP, Apple, Dell, Lenovo, Acer and other foreign PC makers the possibility of joining WDLC great launch similar products, while not ruled out PCdeTV campaign launched to a high probability of the global market.

“A PC-based home entertainment terminals, a wave of challenges to the upcoming television, who should take the initiative, who will have a bright future.” The source said.

WDLC: WindowsDigitalLifestyleConsortium, Windows terrestrial digital life Union, in November 2007 by Microsoft Corporation (Japanese corporation) was launched to co-PC manufacturers, peripheral manufacturers, content / service providers, chain operators and other related companies that together calculated to promote the computer terminal by the end of the upgrade to the entertainment of cross-border cooperation organization. The first (December 2007) Sony, NEC, Toshiba, Fujitsu, computer mouse, Asahi Shimbun, Japan Broadcasting Association, 48 Yodobashi camera companies, in April 2008 to 66 development companies, 10 June is expanded to about 100.

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