Link building, also known as link popularity, is your trump card for getting higher rankings, especially in Google search results. Initially, all search engines considered link popularity as an important attribute that should be there for higher rankings. However, as the competition increased, other search engines differentiated their algorithms from those of Google. Bing, which is currently another highly popular and used search engine, does not weigh the amount of incoming links to a website. Bing rather ranks websites based on their content and other factors. Google, however, still keeps its old algorithm when it comes to link popularity.

Despite of the numerous changes Google has made to its algorithm, link popularity still remains an important element for websites to get higher rankings in Google searches. You can’t deny the fact that Google is the king of all search engines and with that in mind, you need to give Google’s rules the first priority.

What exactly is link building?

There are two types of links for any website; incoming links and outgoing links. Outgoing links are the ones present on your web page which when clicked, redirect users to another site. Incoming links are simply the opposite thing. An outgoing link for your website is actually an incoming link for the referred website.

Why is it important?

We all know how important traffic is to profitability. The higher is your traffic, the more profitable your website is. Now, link building is the process of leaving your links on some well known websites to drive their traffic to your site. The more links you have, the more visitors you will get. Another major benefit of link building is that you can drive targeted traffic to your website. Targeted traffic is more profitable than untargeted. If readers are truly interested in your content, they won’t skim through the pages. For Google, the time readers are spending on your web pages is an important factor to rank the website higher. Moreover, link building also is a great way of creating loyal readers which indeed is beneficial for the website’s ranking.

What type of incoming links should one have?

Over the years, many strategies and tools have come up for building incoming links. There are tools that can submit your links to thousands of directories in a day. But such tools are not of any use as they usually submit to directories which are irrelevant to your niche. The sole strategy should be of manually submitting links to relevant directories and websites to get GOOD QUALITY incoming links. Every website needs readers that can be converted into customers and that is only possible if the website gets quality and targeted traffic through incoming links.

What role does social media websites play in building link popularity?

Let’s admit that social media websites are great for building link popularity. In the last two years, the World Wide Web has seen a huge boom in the usage of social media websites. There was a time when web masters had to wait for permission from other websites to put their link on it. Thanks to social media websites, that time is now saved. Today, social media websites like Twitter, Digg, Facebook, and the like, allow you to instantly present a link to the users and immediately create an incoming link for your website.

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Category: Internet
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