September 1, Nokia announced that the Chinese version of Ovi stores will adopt a new business model, developers will receive 70% of net income. And, through the Nokia and China Mobile and other partners to provide a consistent habit of charging consumers in China, including the first download after paying such payment and text messaging.

Apple’s App Store under the leadership of both the telecom operators, handset manufacturers, system providers or Internet companies, we are beginning to launch their own online stores, though do not do that laggards.

Nokia’s Internet services for Greater China Vice President Phil Kemp believes that Nokia launched Ovi does not follow suit and to store. “Users do have such needs, they need to provide a variety of online store services to meet different needs.” Phil Kemp said that online applications store is Nokia’s strategy to enter the mobile Internet.

In order to attract more developers to join, Nokia announced a series of measures to further help developers easily develop applications. China Entertainment Wireless CEO Pan Yu Wen that stores the user’s repeated consumption is simply to make money as a developer, he hoped that the next Nokia Ovi store to better retain customers.

“We provide the application of 60% to 70% is local content.” Phil Kemp said that this is different from Nokia’s online store, Apple and other key competitors.

In fact, since October 2009 release of Nokia Ovi stores in China since the Chinese trial, Nokia has been in the localization aspects of work.

In fact, since October 2009 release of Nokia Ovi stores in China since the Chinese trial, Nokia has been in the localization aspects of work.

Also found in the trial operation of the Chinese market during the specific errors, such as the Chinese-language content for download and installation. Zhang noted that the new test during the past year, operating process, the Nokia is mainly localized content to complete the work. Meanwhile, the terminal will support several extensions from the initial to the present more than 30.

Nokia Another approach is the localization of changes in their payment patterns.

March 2010, Nokia and China Mobile jointly released China’s first joint logo mobile application store – MM-Ovi store. In fact, Nokia and the mobile is not just the cooperation between content and brand promotion, more importantly, the pay-channel cooperation.

And the App Store account used to purchase pay-binding patterns are different, the Chinese Ovi download store uses a pay-and SMS payment in two ways. “This is more in line with the consumer habits of Chinese customers. Consumers through local operators with SMS and WAP billing channels for mobile billing integration in Ovi application store will be more convenient to buy.

Marco Argenti, vice president of Nokia, the world, said Nokia’s worldwide with the operators to maintain good cooperation, “now with 25 countries, 85 operators have similar cooperation.”

According to Nokia’s statistics, the current world has more than 10 million terminal built-in Nokia Nokia Ovi store. Now, Nokia has released more than 40 stores the balance to support the Nokia Ovi service of mobile terminals, to the end of the year, that number will expand to 80 models.

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