The Art of Selling Used Cars

Unlike trying to sell so many other products, trying to sell a used vehicle can be very tricky. With so many things that a person needs to be aware of and with so many dealerships offering warranties and guaranties of quality, selling a used car on your own can be a major feat. So what are some of the best techniques for selling a used car on your own? When we get right down to it, there are really only about four main areas to consider when deciding to put a used car up for sale privately.

For most people when looking at so many cars available from both private owners and dealers the two most important factors that are considered first are the reliability and safety of the vehicle. Truth be known, almost anyone who has ever bought a used car has stories of used cars that they bought where shortly after the purchase they began to experience mechanical failures. If you are smart, before putting any vehicle up for sale it would be a good idea to have the vehicle serviced. At the very least you should have it checked independently for any obvious faults, particularly those that might be considered issues with the safety of the vehicle.

Next and most obvious you need to make sure that the vehicle being sold is roadworthy. In most areas around the country and in the Used Cars Cincinnati area where I am from, this is usually determined by the fact that it has a valid Ministry of Transport (MOT) certificate. If this is not available, it is the responsibility of the seller to make this known before selling the vehicle. If this is not disclosed, it is possible to be prosecuted if it can be proven that a vehicle was sold with prior knowledge of a dangerous condition.

The third aspect that is most often considered is the sale price of the vehicle. This is where your own personal selling technique has to be refined because no matter how good your techniques may be, they will never be successful if the price you are asking is way out of line with the fair market value for the vehicle. In the Cincinnati Used Cars market especially where there is a lot of competition for selling used cars, it is vitally important that you gauge the market and price your vehicle at the right margin level to make yourself competitive. This is why it is important to do some research in order to determine what might be a realistic price to attract potential purchasers?

The final factor to consider is that you need to put yourself in the shoes of the buyer where you would not want to be told false or misleading information so you should not make misleading statements about the vehicle being sold or misrepresent to the buyer in any way. Once you have reviewed this information and taken action on what has been outlined above the next step is to discuss the best methods for selling the car.

There are so many ways to sell your car and like most of us your going to be anxious for a quick sale, but the best way to guarantee yourself the most profit is simply through your own efforts rather than taking short cuts and giving up some of your profit by taking it to a dealer or part-exchanging it for another. Experience has shown that one of the most common and generally successful methods for selling your car is to advertise in your local paper. As long as you put the effort into creating an ad that stands out when advertising with so many others, it is possible to get it sold in a matter of a few days. If you consider peoples buying habits and place your ad on a Friday, this allows people the weekend to look at the car and should increase the odds of having a higher number of interested parties giving a higher prospect of getting the price that you want.

As another option many people are turning to auctions to sell their used cars. Auctions can be using a local lot, or could be through the Internet using services such as EBay. Using an auction can be attractive because people are under the illusion that this will ensure them of getting the maximum possible price.

So no matter what method you choose or what techniques you decide to use, the bottom line is you need to do your homework, make sure your vehicle is in the best possible condition and that however you decide to move forward there are no guarantees.

Author Bio: Dan Mercurio is President of Elite Search Engine Marketing. We provide quality marketing service for Used Cars Cincinnati and Cincinnati Subaru Dealers.

Category: Automotive
Keywords: Used Cars Cincinnati, Cincinnati Used Cars

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