These days, a number of advertisers are using various types of interactive tools for promotion of products and services. The biggest advantage of such tools in Internet marketing is that these applications help to bind the Internet users for a long duration of time. This feature is quite advantageous in this era when the attention span of every Internet user has gotten reduced to few seconds owing to the numerous options that are available.

Objectives: Though the primary objective of interactive advertising is selling, it is done through interesting ways. Besides that, this form of Internet marketing helps to achieve the following techniques:

A. Increase effectiveness of advertising. With this form of advertising the users can be made aware of various features of a particular product without much hassle. In this way, it can increase the awareness among customers about its features and chances of selling that product.

B. Reduce rejection of new products by the customers. Many times products get rejected out of apprehension of the customers about their features. Such apprehensions can be removed by this form of advertisement.

C. Reduce the amount of losses which are associated with advertisement. Generally, advertising eats up a significant amount of cash of the advertiser. Interactive advertisements will help in reducing losses incurred by Internet marketing professionals as these would result in higher translation of advertisements into actual sales.

Categories: Interactive advertising for Internet marketing can be categorized into following categories:

1. Products or service: Advertisers can post such interactive advertisements in which the users can check various features of the product or service being offered. A case worth mentioning here is that of online stores selling eyeglasses. The users can try out the frames of their choice on their own photographs or those of models. In this way, the user can be motivated to buy the sunglasses from that particular website.

2. Public service announcement
3. Corporate
4. Political

Impact: The impact of interactive advertising for Internet marketing is tremendous. The response of a customer can be gauged very easily. Besides that, it can be quite helpful in knowing about the preferences of the customers. With its help, one can make the required changes or updates in the products which he or she is thinking to launch in the future.

Potential: Interactive advertising is a fairly new method of Internet marketing. Hence, it has a lot of potential in terms of attracting new customers and consolidating on the list of existing customers. This can be very effective in promoting new products. For example, major mobile phone manufacturer, Nokia, provided such an application on its Facebook profile which enabled Facebook users to flip through various features of its new phones and chat with its representatives.

Disadvantages: This form of advertising for Online marketing has its share of disadvantages as well. This is in the development stages and hence, not much information is available for it. Some expensive technologies need to be used which has made it elusive for the masses so far. We would see its extensive usage in the coming times when the technology used for its development becomes cheap and easily available.

Author Bio: Jason Bacot – Internet Marketing is one of the most popular and best ways to Make Money Online. Expand your limitations on Search Engine Optimization and check out the most lucrative SEO Service.

Category: Internet
Keywords: internet marketing, online marketing, make money online, affiliate marketing, advertising