The Worst Kind of Marketing
Ring…ring…ring! You rush to the phone because you are expecting an important call you don’t want to miss just to find out that someone on the other end doesn’t give a hoot about talking to you personally! Yep, you’ve been the victim of an unwanted recorded message that claims you can make a phenomenal amount of money if you’ll just let them show you how.
This to me is the most irritating, disrupting invasion of personal privacy that has resulted from our wonderful age of modern technology that I’ve seen. Never mind the fact that this is actually an illegal form of marketing if you are on the national do not call list, you have not directly requested information and you don’t do business with that company.
While some of these recorded messages do give you a way to opt out of their unsolicited calls, most do not even give you that choice. E-mail spam is bad enough where you cannot opt out of a person’s solicitation, but at least most of those ridiculous offers can go straight to your spam box or be easily deleted with one click of your mouse.
While I don’t know how these telephone spammers get people’s phone numbers, and I mean the people who never request info about any business opportunity, I know that some of my own personal customers have been solicited by illegal phone calls. Personally, I’ve looked into a lot of business opportunities, so it’s no surprise when occasionally someone will call me, even with the irritating recorded messages. However, what really gets me riled up is when people that agree to get their product on autoship from my company, get harassed by some annoying person’s message.
Has some disgruntled distributor who left the company decided to recruit all their former downline members into their new opportunity? Has someone succeeded in hacking the website? I don’t know the answer, but I can tell you that if you are with a company that has good, quality products like I am, you will have more people in your organization that are in because the product is so good than will be trying to make money. And rejoice at that because those people will continue on the product, maybe forever.
Apparently the unsolicited phone-call business, just like the unsolicited e-mail business, produces enough positive results for the sales person, that there doesn’t seem to be any slacking off from this kind of marketing. However, I know how irritated some of my friends get about any telemarketing calls, whether MLM or not. I also know that these calls can be very intrusive into a person’s life. Maybe the person is sleeping, is ill, or just very, very busy. When I receive one of those annoying calls, I know that if that’s what it takes to be successful in their business, I want no part of it.
Now, to make myself clear here, I’m not talking about the distributor who picks up the phone and makes a call to people on a list who he or she actually believes has recently requested information about a business opportunity. Nor am I referring to the person who makes a call to someone who actually replied to an ad. Those are certainly legitimate calls and often the people who will go that extra mile and make the phone calls, are the ones who will be successful.
To summarize this, in my opinion, bothering a person who did not request the information or who is not a part of your company already, with a recorded message about how they can make lots of money, is the worst kind of marketing.
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