While trade shows are seen as one of the best form of marketing, the costs involved do not make them a viable option for some companies. Even excluding the costs related to renting floor space, purchasing a good quality trade show booth display can make a serious dent on your marketing budget. Most companies that do not have a big marketing budget do not consider trade shows a feasible marketing opportunity. Purchasing displays makes sense only if you plan to attend many trade shows in the future. If participation in a trade show is a rare occurrence or if the display has to be modified for every show, it is more economical to opt for trade show booth rentals.

Here a few factors that you should consider when taking the renting vs. buying decision:

– Cost – Purchasing a large custom booth can be very costly. Even after the purchase. there are costs of transport, storage, insurance etc. involved. Companies that purchase these large custom booths generally hire services that would transport the booth to the venue, set it up and store it after the event. All these costs add up to quite a lot. You needn’t worry about storage, set-up, insurance and transport when using booth rentals.

– Frequency – If you do not have the budget to buy a large, high-quality booth and yet have to attend a number of shows in the year, invest in a small or medium sized booth. Most companies purchase medium sized booths for regular events like road shows and go for larger booths only when it is absolutely necessary.

– Freshness – Purchasing a trade show booth would mean using the same booth repeatedly. Most companies that use the same booth at all events end up looking repetitive and rather boring. Renting a booth will ensure that your company portrays a fresh image at each show. You also get the opportunity to try out different booths and determine which one works best for you.

Trade show booth rentals require as much research as buying does. It is advisable to look for a rental company that cares about customer satisfaction but still offers a competitive price. Choose a rental service that can help you meet your marketing objectives. They should also provide reliable logistics support.

Rent a good quality display booth. Creating a good impression on the minds of potential customers is worth the extra investment. A malfunction or breakdown in the middle of the show is something you wouldn’t want to go through.

If you need the booth to be customized according to your specifications, find a rental company that offers this service. This will save you a lot of time and hassle. Most reputable rental companies customize the booth keeping your specifications in mind. You can also negotiate with the rental provider and add different display paraphernalia in the rental package

Trade show booth rentals help you keep costs low and access different types of trade show booths to market your product uniquely every time. When you have a small marketing budget, renting is the way to go.

Author Bio: Adfab Exhibit Group offers trade show displays that get you noticed. Contact Adfab Exhibits for pop up displays, custom displays,fabric displays, roll up banner stands and trade show booth rental.

Category: Marketing
Keywords: pop up display, trade show rental, custom display, fabric display, banner stand