Digital world changes, the study of a family formed a huge impact, but over the decades, the living room and not much change – the traditional TV firm control of this may be the most important family room, but the services provided has been very single. It can not store could not search, in addition to a change of no other channel of any interaction. In fact, it is more like a very old computer: only for the purpose of the invention to complete a computing device manufactured. Each one of the TV, in addition to size, weight, clear or not, the features are similar.

But the share of TV advertising industry is very large, when the digital giants in the online world oligarchies overflow, they can not just stop here. From the PC to the phone, competition fighting now spread to the living room. Large commercial interests, making digital giants have invested in a conservative market was somewhat decent.

Apple released a new apple TV product, the device looks somewhat like a set-top box. Users through the use of such a minimum price of 99 U.S. dollars of products, you can use the price of 0.99 U.S. dollars using the Internet from Apple itune store on the way to hire to download a film to watch. The product also comes with hard drive, which means it has a storage function.

Similar with “Internet TV” service to more than Apple, a taste of doing. Amazon is also engaged in similar services: Users can access the Internet via the TV, you can buy directly from the Amazon to film. The same is 0.99 U.S. dollars, Apple provides a “rent to see” Amazon simply let you “have.” Including Netflix, hulu are to meddle in the market, Microsoft have not been idle, let it xbox gaming device can also watch this movie.

However, should do the most ruthless of google. This month it opened a google TV in the conference. This looks a lot like what set-top box actually much more complex than the set-top box, which is a built-in android operating system and keyboard with touch pad (which means you can type something, it means that you can enter keywords to search ) digital devices, can and set-top boxes, CD players and other peripheral equipment, associated, or even act as a remote control with a smart phone. More crucial is that it can access android market, which means users can download and load all your favorite applications. This is a very thorough IT distribution giant digital TV, into the family living room of the plot. Have had only a computer operating system, enter the mobile phone to become “smart phone”, it begins to spread to a third device: TV – perhaps, we will use “smart TV” (smart TV) this term , come and make a distinction between traditional TV, because this TV, and three of the TV next door Chang, is likely to have a completely different function.

This is the usual google operating practices. Chrome system with the android, or clear the way so that google can control live this new part of the core of digital devices. In the application, using the “open” principle, allowing a third party in the new equipment to develop their own new applications, so as to draw all kinds of vendors, creating a shared interest-based broad united front, of course, , the front of the commander of course google.

Debate several years ago, the family is the first digital touch point whether the PC or TV, to the today’s sake, have been unnecessary. TV can not only access to the Internet, also has its own operating system, but also carry a variety of applications (software), this past dark, clunky, heavy audio and video equipment, all of a sudden turned into a customizable, personalized digital equipment, thus showing a new life force. – This seems to be a computer has a large screen, and only, the main promoters of this industry is not atomized equipment manufacturers, but such as the digital giant google.

Traditional audio-visual equipment manufacturers also started to change, Sony introduced the “Qriocity” online video service, Samsung is engaged in its samsung TV. No matter Which digital living room into the road, both in the industrial chain, left their positions. When the twilight of the media company found that the interests of the industry have their share of opportunity, they will be inspired to join. Otherwise, the new emerging media company (mainly digital world), will occupy that position firmly.

Today, many people said: I never watch TV. Perhaps, a few months a few years, this sentence Bianjiang evaporated. But, the future TV content, will, and today, completely different.

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Category: Family Concerns
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