This is an ordinary, old-fashioned plant, the bottom is for the young School of Architecture students create model lathe workshop. Rode the elevator to the 4th floor, at first glance is not cut off more than 1000 square meters of space. Central is a huge booth, from the Nordic colorful Marimekko fabric cloth lying there quietly.

During summer vacation, “factory” in a very quiet, only one or two students busy at work the stage. And downstairs, like the lathe workshop, here is a factory – “Design Factory.”

Scandinavian society of tolerance environment created designer, a flat social structure is so closely linked with the market Scandinavian design. This is Scandinavian design the reason why their own categories.

Readily take up a similar U disk white parts, inserted in their phone, targeting the desktop of a white hole, the phone can charge via a wireless system. “This is Finland, a small company called PowerKiss ideas. Outset, designers concerned about charging consumers demand anywhere, then they found a mobile phone manufacturers and desktop manufacturers, several representatives to sit down and discuss before With the end of this kind. “The technology has yet to introduce the Chinese market, the Finnish Pavilion in the Expo will also have a similar exhibit.

In recent years, strategic design (Strategy Design) gradually replaced the physical design (Object Design) to become the new Scandinavian design ideas. It is designed to plant hope to learn from Northern Europe to the new concept that allows designers to participate fully in the global consideration. In other words, the designer for the final design out there is no preconceived notion of the object, from the beginning of the planning design work, designers are on and the manufacturing, marketing, and end consumer groups and other aspects of communication, understand that the final demand before began to consider the objectives of performance, appearance and other physical forms.

Just as was the invention of instant messaging Nokia (SMS), as the Nordic designers are now seeking the ultimate breakthrough thinking, innovative.

Scandinavian design is now in the way of innovation to promote the coexistence of these ideas and pragmatic attitude: “The Nordic countries have been able to design master there, and this attitude is closely related. A thing to do out in the final before, who do not know what it is like; do came out, we can immediately meet the needs of users. Design Factory would like to see innovative products epoch-making, and patterns of these products is now unthinkable. ”

In addition to persist in innovation in the design, the approachable for the Scandinavian design tradition of pragmatism has set a unique image.

“Nordic social structure of the flat full impact of the Scandinavian design of positioning.” Louyong Qi said, “any obscure in the Nordic market, you can Amoy to the top designers. It is precisely these markets, and promote the Scandinavian Design the development of pragmatism. design is no longer a lofty things, Nordic home with something, almost every piece of craftsmanship behind each design. ”

Famous design district in Helsinki, people inside to see in addition to the fresh ideas of contemporary artists, but also scouring the grandfather generation products with the traditional design: a Littala glassware, a Marimekko canvas bag, a Luhta winter jacket … … Whenever the design of well-known brands are going from one family, which also makes the Nordic brand management in the course of several decades to maintain a consistent design philosophy.

In recent years, despite the family-owned business model is no longer the mainstream, but “stand for generations to make use of design” has always been our creed of Nordic designers.

Scandinavian modern design ideas inherited this traditional design. Helsinki, “Creative Design” (CreaDesign) Workshop president, industrial designers Hannu said: “In the future, and nothing should be reusable. Our future design, is no longer a service for the generation of products, but let generations will benefit. “He led the design of several building the sustainable development of the Helsinki city planning projects, including the layout of the city traffic lights, have taken into account the durability factor.

Northern Europe will become the city of Helsinki in 2012 World Design Capital, Mayor Yossi Pajunen, said: “Nordic design is carried around human activity, is practical, simple, durable.” Large everywhere in the streets of Helsinki Intelligent garbage collection system and bus scheduling convenience and flexibility of the bus terminal, small Nordic kitchen napkin design and air purification systems are the product of the Nordic practical design.

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