There is always a reason why consumers are drawn to a particular brand of product. Apple has the record for drawing people in, and not just Americans, why?

Ease of use, that’s why!

You need to understand that the exterior design alone is not the only reason Apple products are still at the forefront of the world’s multimedia technology. Hidden designs and also compatibility of the products software and hardware within Apple’s iPod and Mac have really helped to achieve this.

Compatibility? This simply means that the users of Apple products really get to enjoy using the product and truly have a trouble-free experience. For example; the design of Apple Mac OSX offers a fast and very logical operating system, which truly surpasses Windows Vista in almost every area – No wonder the character, Carrie Bradshaw of the show, Sex and The City, preferred to write her column pieces using an Apple Mac.

The ease of use even extends to the software that is known to come with the purchase of every Apple Mac, such as Safari web browser. Safari’s function does not stop at finding information very quickly from the internet, it is also known to:

– Keep up with the newest web technology
– Help to organize your data
– Assist you in distinguishing one item from another.

Apple’s Safari is known as the number one web browser in the world, and the recognition of other software from Apple such as the iLife suite applications, is to a degree because of the constant revisions. One of the great things about Apple’s software specialist designers is that they never wait for things to happen first! They are constantly searching for different ways to keep developing and improving. The users of Apple Mac are always confident that their software is up-to-date.

Even the Apple iPod designers do not give it a rest! The latest design improvements include the Apple Genius, which is known to automatically create playlist of songs that effectively match the accelerometer – this makes games much more fun to play and provides the Apple iPod Nano with its 3D graphics and shake to shuffle feature

The Apple iPod touch has a very outstanding Multi-Touch screen that happens to be a major design all by itself. Multi-Touch is also used on Apple laptops too.

The Design Concepts of Apple

Have you ever wondered about the design concepts of Apple? Most of the time, consumers find themselves drawn to Apple products, why is this so?

The Apple products sleek lines

There is absolutely no doubt that one of the most thrilling design concepts introduced by Apple is the Unibody. This design is the enclosure for the following:

– The 15″ MacBook Pro
– MacBook Air
– The new MacBook

The Apple unibody starts off as a piece of aluminum, after using computer numerical control (CNC) milling apparatus, Apple designers create a computer laptop casing designed to accommodate a keyboard, ports, track pad, interior electronics and display – leading to a robust and lightweight result. The MacBook aluminum only weighs 2.04kg (that is 4.5 pounds). So what is so great about that? Weight is a big deal for what needs to be a portable laptop that is packed with a whole lot of features! It is still a little bit heavier than the MackBook Air, which is brilliantly thin and only weighs 1.36 kg (that is 3 pounds). These two Apple laptops, along with the Apple MacBook Pro are all known to catch the eye of consumers thanks to Apple’s engineering perfection and style.

The Apple unibody design really looks like a simple concept to conceive, but it is quite difficult to pull off in practice – this is the reason why a lot of laptop manufacturers are known to manufacture laptop casings from separate parts, thus allowing room for error. The Apple unibody must be very precise in every way or else the interior components will not fit.

Apple is known for thinking out of the box. Another fine example of this is the Apple iMac, a desktop computer famous for holding its technology behind the 20″ and 24″ wide screen display. The Apple iMacs casing is known to be a single sheet of aluminum, that is, aside from a compartment which is located at the bottom of the computer which gives access to memory cards. The ports of Apple iSight camera, optical slot, microphone and other inner parts are discretely incorporated. All together, they offer a very powerful computer that does not take up much space compared to other PCs.

Author Bio: Brian Scott is an avid technology enthusiast who specializes in researching the latest mobile computing devices and latest design trends. Visit his website, http://www.FastCashDesign.com and learn how to start a freelance graphic design career.

Category: Computers and Technology
Keywords: graphic design, freelance design, web design, website design, illustration, work at home