In the current economic situation, who had purchased luxury brands to avoid Japanese consumers who have to spend more than U.S. and European consumers more money to purchase a commodity.

In Japan, some luxury imports will account for 50% of the total to 60%. Not difficult to understand, in their products sold in other countries than foreign prices low, because the latter have to add import taxes and transportation costs. However, while Japanese consumers are hesitant on whether the pocket and when the price gap between domestic and foreign luxury goods seem a bit too poor.

Not only that, it is now easier to contrast various online shops, decided to brand the official website or from third-party retailers go to buy preferred brand. Meanwhile, discount brands springing up there in this country generally, for Japanese consumers, the choice summer European vacation in Paris or Milan purchasing luxury brands more and more people.

Pay higher prices for the same goods

“Today, some producers choose to develop their products in Japan and higher sales prices. In the past, they did not do so because they are not less sensitive to price, price non-transparent, and for product quality and consumer shopping do not attach great importance to experience. “McKinsey Tokyo branch chairman Brian Salsberg, said he is also the Japanese consumer and retail, and consumer and shopper survey industry, department heads. “But over time, in the market price of the goods with a difference is too large, is increasingly difficult to workable.”

Gilt Groupe CEO Kuwano Japanese so that the same self-denial: “5 to 7 years ago, consumers believe that high prices mean high quality, people’s business idea is mastered.” Gilt Group is a specialized design to sell discount goods retail network.

A detailed purchase invoice can reveal a lot to the people. For example, a Louis Vuitton’s Neverfull in the package, in Paris, the price was 455 euros, about 587 U.S. dollars. But here, the consumer should pay 50%, cost about 77,700 yen, or about 888 U.S. dollars. (For comparison: This handbag sells for 700 U.S. dollars in the United States, about the price of higher than 18% in France.)

Similarly, in Milan, Prada’s black rectangular single-zip wallet is priced at 330 euros, or about 428 U.S. dollars. In Japan, the selling price as high as 61,950 yen, combined 708 U.S. dollars, or about 65% higher than the former. A Diane von Furstenberg’s wrapped in a simple dress costs about 66,000 yen in Japan, about 754 U.S. dollars, but in the U.S., a similar skirt cost about 325 U.S. dollars to 375 U.S. dollars.

Obviously, if a surge in demand such high prices it is not hard to understand, however, observed no matter what, this is not true. Japanese consumers take into account the country’s economic situation and their own job stability, current spending on clothes has been reduced, replaced, people are more willing to go to such as Hennes & Mauritz and Uniqlo clothing stores such as; popular handbags are also Dean & DeLuca has become a cheap canvas bag, as well as local brands Cher.

Tariffs, exchange rates raise the price in Japan

Researchers studied the attitude of the Japanese market tepid. Now, the market appears to have bottomed out and began to stabilize, but still do not think the market will rebound soon usher in a large scale. According to Yano Research Institute Ltd.’s Statistics, in 2009, Japan imported clothing and accessories sales decreased 15.9% to 894.6 billion yen, based on average exchange rate of about 9.57 billion U.S. dollars; the year, sales will increase slightly, about 1%.

This, Luis Vuitton and Gucci have refused to make the evaluation, Prada and Chanel are all maintain their own pricing policy.

“We are in Japan and Italy’s pricing policy is consistent with the market and taking into account the general level of prices and the Japanese luxury market, etc. Factors.” Prada, a spokesman said.

Chanel, a spokeswoman for Japan has also made similar remarks. “All our products are priced in euros, followed by many other parameters must be taken into account.” She said, “These include exchange rates, tax rates, import duties and transportation costs, these will be different as the markets have great difference. This is why the price of goods in different countries, exports of these is the brand of factors must be considered. ”

Japan’s tariffs on high. According to its material composition, some of the shoes can impose tariffs as high as 60%. A Japanese spokesman said the higher price from the tariff protection for its shoe industry. The clothing and handbags are 10% tariff to 20% floating, vary according to the product itself.

Exchange rate is also an important reason: the yen exchange rate fluctuations more. In the past six months, the yen rose about 17% relative to the euro, the dollar rose about 6 percentage points.

Kuwano self-denial that luxury brands are increasingly anxious by Gilt shot in Japan, their products not yet sold, Gilt number of members in Japan had increased to 40 million.

Asian tourists to pay high prices Issey Miyake, Japan’s former chairman Nobuyuki Ota explains why the price of luxury goods in Japan has been high from the past, and listed a number of reasons.

In the early 20th century, seventies and eighties, Japanese consumers did not have sufficient economic power to buy luxury goods, luxury brands through a number of trading companies and wholesale institutions began to enter the Japanese market, and these institutions must also be charged an additional fee. Similarly, an absolute share in Japan’s department stores also have a share in them, Ota explained.

In the 20th century, during the eighties to the nineties, luxury brands began to set up their own subsidiaries in Japan and ended the cooperation of a number of operators will be merchandise sold in their stores, however, it seems the high price tag has been sustained.

Ota calculation, about 30% to 40% of the increase is due to the reasons for taxes and transportation fees. “For me, this is understandable.” He said and added that prices of luxury goods in Japan can grow more if a third party retailer involved, the price can be higher than the original price and then increased by 50% to 70%.

Japan’s high-priced merchandise did not discourage Asian tourists for the Ginza and Omotesando enthusiasm. Perhaps one reason is that in China, the price of imported luxury goods are also high. Japan National Tourism Administration said recently, from January to June this year, foreign tourists coming to Japan, growth in the number by 35.8% compared to last year, tourists from South Korea and China have a number of double-digit growth in the index.

Although in recent years, Japanese consumers have reduced spending to travel abroad, but the strong Japanese yen exchange rate seems to be able to reverse this situation, Japan Travel Online (JTO) said that in the first quarter of this year, the number of Japanese outbound travel has grown 10.8%.

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