If you have an online business, you’re probably always on the lookout for ways to get more hits. There are many ways to achieve this goal, and a little research will reveal more methods than you could dream about. One technique that you might come across is article marketing.

Article marketing is placing articles related to your website in various places online with links back to your site. People search for a topic, find the articles you’ve placed, and with any luck follow the link to your website. The result, when everything works right, is more traffic and increased sales.

This process begins with writing articles that show up when people search for your topic. Article marketing relies upon well written content that informs readers. You want to appear as an expert that can be trusted. Following some guidelines can help you create great articles that get the results you want.

1. Learn to Use Keywords

Keywords are the words people use when they search for something online. By using good keywords in your content, you increase your chances of being seen. There are tools that help you determine which key words get good search results. Include those words, as related to your subject, in your content. It’s especially important to include keywords in the first 100 characters of your article.

2. Seek to Inform, Not Sale

Write articles with the intention of informing readers, not just selling them something. People hear advertising pitches all day long and that makes them skeptical about the things they see. If you try and hit them over the head with your message, you’ll fail. Instead, try and teach them something valuable and they’ll come to see you as a trusted source of information.

3. Cover Broad Topics

When you have a business selling books online, you might be tempted to simply talk about books in all of your articles. After all, you are a book seller, right? While this might seem like a given, it is exactly what you want to avoid! You should cover broad topics related to your business, including peripheral topics that would also appeal to your audience. In this example you could write book reviews, reviews of movies made from books, cover writer’s conventions and new technology in desktop publishing software.

4. Pay Attention to Grammar

Have you ever read a poorly written article on a website or blog? How did you feel about that website afterwards? If you are like most people, you dismissed the site and went on to find a site that gave you more confidence. Bad writing will diminish your credibility and steer people away from your site. Be sure that the articles you post are well written and reflect a positive image of your business.

Knowing the basics of article marketing is a great start to growing your business. If done right, it has the ability to increase your online visibility, credibility and sales. So, keep these guidelines in mind and start writing, your audience awaits!

Author Bio: http://Selfhelpscoop.com is dedicated to helping you get the most out of life. Based on the belief that you can change yourself through knowledge, http://Selfhelpscoop.com brings you tips, information and tools to help you live life to the fullest. http://www.selfhelpscoop.com

Category: Marketing
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