ZTE Handset to Determine the Three Market

Although the North American market for China’s telecommunications enterprises, is still a hard row to “bone”, but in some indications, the ice gradually melted.

“Europe, the United States and China will be the future of ZTE handsets,” the three market “.” Yesterday, ZTE (000063.SZ), executive vice president He Shiyou accept the “First Financial Daily,” an interview that the three major markets in the future mobile phones Revenue in the proportion of 60% to 70%, is quite normal and reasonable, the remaining 30% from Latin America, Africa and other emerging markets.

He Shiyou introduction, the first half of this year, ZTE mobile phones shipped worldwide 28 million, with 20 million last year compared to a substantial increase of 40%, international sales accounted for about 60%.

ZTE’s domestic market has been the largest market in the first half of this year, ZTE mobile phone shipments in China 11 million, up 75%. An important change this year, the European market has grown to ZTE’s second-largest mobile phone market. According to reports, the first half of the most significant market growth in Europe, and last year an increase of 150% or more.

He Shiyou, said the European market this year is expected to achieve a volume of 5,000,000, more than 10 million next year, “if they can reach 15 million ~ 20 million of the scale, can the formation of a greater contribution to ZTE brand.” He said.

The U.S. market is also finally have a substantive breakthrough in the near future. If since 2006, ZTE scope of cooperation in the United States is also limited to second-tier operators, then the largest U.S. operator Verzon co-depth customized mobile phones in August officially listed, the scope of cooperation will be extended to first-class operator.

The Intellectual Property to develop the North American market and other demanding high threshold, it was introduced, one is a listed phone would cost thousands of yuan certification, which is a lot of Chinese manufacturers can not afford, but it is also necessary to develop the U.S. market . “North American market next three years, will strive to achieve 100% annual growth.” Said He Shiyou. In his view, only in these three markets accounted for 10% to 15% share, to have a certain influence, this is the goal of ZTE.

ZTE already has set up operations in Europe and the United States Department of Management Department, the next step is also planning to set up design centers in Europe and the United States. According to ZTE’s plans, mobile phone shipments this year will be 60 million last year, based on target to achieve 80 million, the next 3 to 5 years, ZTE mobile phones will maintain 35% annual compound growth.

Machine revenue in the proportion of 60% to 70%, is quite normal and reasonable, the remaining 30% from Latin America, Africa and other emerging markets.

He Shiyou introduction, the first half of this year, ZTE mobile phones shipped worldwide 28 million, with 20 million last year compared to a substantial increase of 40%, international sales accounted for about 60%.

ZTE’s domestic market has been the largest market in the first half of this year, ZTE mobile phone shipments in China 11 million, up 75%. An important change this year, the European market has grown to ZTE’s second-largest mobile phone market. According to reports, the first half of the most significant market growth in Europe, with growth of 150% year over year.

He Shiyou, said the European market this year is expected to achieve a volume of 5,000,000, more than 10 million next year, “if they can reach 15 million ~ 20 million of the scale, can the formation of a greater contribution to ZTE brand.” He said.

The U.S. market is also finally have a substantive breakthrough in the near future. If since 2006, ZTE scope of cooperation in the United States is also limited to second-tier operators, then the largest U.S. operator Verzon co-depth customized mobile phones in August officially listed, the scope of cooperation will be extended to first-class operator.

The Intellectual Property to develop the North American market and other demanding high threshold, it was introduced, one is a listing of certified mobile phone has cost thousands of yuan, which is a lot of Chinese manufacturers can not afford, but it is also necessary to develop the U.S. market . “North American market next three years, will strive to achieve 100% annual growth.” Said He Shiyou. In his view, only in these three markets accounted for 10% to 15% share, to have a certain influence, this is the goal of ZTE.

ZTE already has set up operations in Europe and the United States Department of Management Department, the next step is also planning to set up design centers in Europe and the United States. According to ZTE’s plans, mobile phone shipments this year will be 60 million last year, based on target to achieve 80 million, the next 3 to 5 years, ZTE mobile phones will maintain 35% annual compound growth.

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