RIM BlackBerry scenery to release the plate PlayBook, although some time away from the formal market, but the outside world has long been talking about. To view the content of its current public, PlayBook to break into the set of business users, or to compete with Apple iPad, at least five major worries.

First, the size and resolution

PlayBook 7-inch screen with a resolution of 1024×600. This is the Internet being criticized in this early stage of development the specifications, the screen is too small and not fully display most web pages, post adjustment for the 10-inch, 1024×768, only to let the consumer acceptance, and access to some commercial customers use.

Apple apparently learned the lessons of the Internet to launch 9.7-inch screen with 1024×768 resolution iPad tablet, the result is the amazement of many analysts glasses, an introduction to a substantial erosion of the Internet market, and access to many business users.

The PlayBook and other 7-inch flat panel, it feels more like a larger version of the smart phone, may have a certain appeal to the consumer market, but focus on the commercial market, productivity will inevitably have to face many challenges.

Second, the operating system and application environment

PlayBook not as expected by the BlackBerry6 BlackBerry operating system, but the re-development of flat-panel based on QNX operating system. Double carriage of strategy, not only to be distracted both RIM, the developer may have to charge two workers.

Although the RIM BlackBerry, said PlayBook with services and software-compatible, but both, after all, operating systems, the number of compatible degree can be doubtful. Moreover, compared to Apple iOS or GoogleAndroid, BlackBerry mobile phone number of existing applications is still far behind, which is the application of short-term is difficult to catch up PlayBook congenital defects.

Third, the price

IPad same with other competitors, outside air unit price will be estimated PlayBook expensive than the iPad. Analysts speculated that refusal, Playbook costs of materials (BOM) at $ 300 or more than about 230 ~ $ 347 iPad slightly higher level, which naturally affects pricing.

More likely to practice is the same with the Samsung GalaxyTab plate, lock tied with the telecom operators for some of the sales, to reduce the price threshold for the minds of consumers. However, access to data only tariff subsidies, a reduction of the rate probably limited.

Fourth, time to market

Outside estimates, PlayBook time to market may be in the first quarter, and only the first in the United States. In addition iPad will already started selling in global markets outside, Android should also have a large number of flat-panel market, and have a more mature operating system version 3.0 product launch.

The current plate heat in the world, we do not know how many businesses or consumers are willing to wait PlayBook coming slowly. RIM will probably repeat itself in the smart phone market reaction is less than, and thus missing the boat’s history.

Five named

An appeal to business users for the product, PlayBook not feeling too appropriate name. Play gives too much entertainment, consumer impressions, and also reminiscent of the e-Book or notebook, rather than flat products.

PlayBook not as previously reported faction named BlackPad (blackboard) is more impressive, able to directly link with the BlackBerry BlackBerry generated. Furthermore, Apple iPad been criticized for naming a similar feminine hygiene products, and PlayBook has been associated with a well-known erotic magazine’s concerns.

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