Auto Show in Hanover, Germany, the world’s third largest commercial vehicle giant Man Group and Volkswagen Commercial Vehicles stand in the same exhibition hall. The official opening of the exhibition the day before, the Volkswagen Group CEO Winterkorn led his unit to visit the booth Man Group, Man Group CEO Pa Heta introduced Mann to its stand on key products.

Perhaps in the future, both in the capital on the exchange of associated companies also localization strategy in China and experience. Sinotruk shares last year, Man Group, plans to join forces with China National Heavy Duty Truck launched a new brand, the brand’s products will be higher than the heavy truck market in China is currently the mainstream products, and global emerging markets.

In Pa Heta presentation, co-operation with the Chinese heavy truck will be more than just capital levels, but the first in the capital levels of alliances, and then in the technology, products and other aspects of cooperation. This is another way into the Chinese market, even a more highly than the joint venture, more solid forms of cooperation.

This also means that Man Group has been satisfied over the years through the transfer of technology, technology licensing, etc. the opportunity to share the growth of the Chinese market, but through the development of localized brand to another way into the Chinese market.

2011 new brand

Hanover auto show’s media conference, Pa Heta on the Man Group’s business growth this year is full of confidence. For the Man Group, in his introduction to the heavy truck business and prospects, he highlighted the Man in Brazil and China are two emerging markets. In Brazil, the acquisition of the plant in Brazil before the public in multiple market segments Man to stay ahead. The highest growth potential in China, the Cayman will be a whole new way to share the Chinese market this big cake.

“In 2011, Mann and the China Heavy Truck TGA-based technology platform introduced the new brand.” Pa Heta said this was the Man in the minority shareholders of China’s heavy truck after the two sides for further cooperation for the position.

Last year, Man Group, the price of 60 billion Hong Kong dollars, Hong Kong, the Chinese heavy truck 25% of the shares of listed companies. In the industry view, which is coveted by the Chinese commercial vehicle market for years, but difficult to break through foreign commercial giants take a compromise, the field-tested in the passenger car joint-venture model, it does not work in the commercial field.

Mercedes-Benz, Volvo, Man three global commercial vehicle giant, has joint ventures in China before the experience. Mercedes-Benz and Yangzhou Yaxing Bus, Man and Zhengzhou Yutong Bus, Volvo’s attempt to wider areas of Sunwin Bus and West, heavy truck is a joint venture with Chinese heavy truck, but it will bring are unsuccessful ” painful “experience. Man shares in the Chinese heavy truck before, sadly the end of the Volvo heavy truck joint venture with China relations. Mann is also a symbol of the price of 1 euro bus transfer 50% stake in MAN, ending with a joint venture between Yutong.

Early 80s of last century to enter the Chinese market, Man Group, the greatest achievement is to benefit from the transfer of Steyr, heavy truck and a number of heavy truck companies are used Steyr. But Man is also considered the lack of power in China, one of the reasons for further investment. But in recent years, with the upgrading of the domestic heavy truck technology, the gradual marginalization of Steyr, Man in the past by way of technology transfer cake to share China’s heavy truck market, unsustainable way.

In the face of the world’s largest commercial vehicle market, the Man and other commercial giants are no longer satisfied with the way technology transfer benefits alone. As a result, Daimler joint venture with Foton, will be another Fukuda as Mercedes-Benz commercial vehicles outside the sub-brand. Man is looking for on the Chinese heavy truck.

In shares, while China’s heavy truck, Man TGA technology platform will be transferred to China National Heavy Duty Truck, the two sides in order to create a new brand. This new brand of product positioning than the current mainstream of China’s heavy truck market products. Not only a new brand for the Chinese market, but also for other emerging markets.

Plan no recent holdings

Before that, it was said holdings of Man intend to further China’s heavy truck news, Pa Heta which were clarified. “In theory we can further increase, but there is no intention in this regard.”

However, PAN Qing said that if in the future Man smooth cooperation with the China Heavy Truck, Man to further increase is not impossible.

In addition to introduction of new brands introduced in China more price competitive products, the Man Group’s future development, will further enhance the proportion of procurement in China.

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