In the olden days, it was catalogs and brochures of homes and furniture or beautiful women in fancy clothes mailed into our homes. Then it was pesky calls by salesmen nagging us to buy their products. Nowadays, as media and technology evolved, the onslaught of SMS marketing is upon us. It varies from announcements that “all items up to 70% off” from your favorite brand to details of a new service or product but all the same, it arrives to you via your mobile phone. One can read it right then and there or go back to it after a while but unlike other ads you don’t mind reading through it to hear it out. This form of advertising has its advantages over its predecessors especially for small and medium sized enterprises and entrepreneurial ventures. After all, cell phones are people’s lifeline. They bring it anywhere and pay attention to it anytime.

SMS marketing is a cost effective, timely and target specific advertising tool. Imagine having a small store and collecting the mobile numbers of customers who express interest of hearing news on your products and promos. When the time comes that you want to pump up business, how much less would it cost you in money and energy to do a text barrage to all those numbers as compared to printing and mailing or delivering pamphlets? The bonus is that you are sure that your target market receives the news on time. True enough you cannot fit images of your products in a text but if your customer already knows what you offer, is a picture really necessary? After all, a regular customer will be persuaded back especially if she liked your service beforehand. All it takes is a perfectly worded brief announcement that can arouse interest and they are on their way to your shop.

On the other hand, for a “professional” feel having meaning having your business name appear on the phone instead of an unknown personal number and having a wider scope, businesses can opt for a cell broadcast. This means that everyone within a certain location or cell site and service provider would receive the marketing spiel. This is not much different from the texts from the mobile phone service provider that encourages you to get and download message alert tones, ring tones and the like. This is perfect for local businesses that serve a certain area like a restaurant inviting everyone in the area to come.

There are many ways to execute SMS marketing from the big budget advertising campaign to the smaller scale personalized text brigade. All are ways to get heard and have your ideas sell. The texts may be wanted or unwanted but it is not as annoying or invasive as the catalogs which turn into garbage at home or the phone calls which demand you to stop and listen at their time and not yours. SMS are short and direct to the point. At one glance, the message is received and known. Information dissemination is done.

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Category: Business
Keywords: sms marketing,send bulk,mobile phone,send bulk messages