Selling products online often includes having to write landing pages that turns prospects into paying customers. While a lot of things can go into closing a sale, the ability of your landing page to successfully convince a prospect might be one of the most vital.

There are lots of ways to gain more traffic towards your site, thus, it draws more customers to your online selling products. Many online businessmen use any effective way to gain more visitors and even potential buyers.

But somehow, it is best to have an effective landing page to make all viewers stay at your site a little longer as you hook their interest eventually than to make them leave without even reading what your site is all about.

If they find your site uninteresting and it seems like the content and products that you displayed didn’t suit their taste, you can only have a minimum chance of getting them hook again once they leave.

Your only hope to make it more successful is to make your landing page creative, effective and which attracts your viewers more by hooking their interest up easily.

This refers to the idea that first impressions are very important and will always last if one is going to see your landing page. Sell your products online or any ecommerce endeavor by writing such an interesting content.

Here’s how you will do it:

Writing a Landing Page

Landing pages aren’t much different from sales letters. In fact, you can say that a landing page is nothing but a high-tech version of the latter. Instead of the pitch printed on a sheet of paper or published in a magazine, you get it on a website, with all the dynamic elements of the web giving it even more flavor than usual.

As with any copywriting task, it will be in your best interest to read up on tried-and-tested resources, such as Joe Sugarman’s Adweek Copywriting Handbook and other classic materials on direct selling in print (e.g. books by John Caples), for brushing up on effective copywriting techniques. You can also consult materials on landing page development, which should give you a better idea of how to incorporate modern technologies into your online sales letters.

Effective Landing Pages

What makes a landing page effective? More than writing skill, which a competent letter writing software might be able to help you in, there are other factors that come into play:

– Market. Check the market when composing your landing pages. See what other people are doing that works to gather inspiration for your own creations.

– Feedback. You can’t simply launch a page without a second opinion. Try it on a few people first, especially ones who are likely to mirror the target audience, to get immediate feedback that can lead to major improvements.

– Testing. Testing is the lifeblood of direct sales and it’s truer than ever with landing pages. With almost every factor going into the sale finally measurable, it’s silly not to setup a solid testing plan.

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Category: Writing
Keywords: landing pages, online sales letters