Personal Branding: Settle These Issues First Before Creating a Slogan, Moniker, Motto or Tag Line

Not long ago, I dissuaded one of my regular clients from working on a catchy new business name and tag line. She expressed surprise, because thinking up appropriate company names and tag lines is one of the services I provide. “I need some branding,” she had said. “Don’t I?”

In fact, personal branding involves much more than a flashy or witty new identity. A new company name, a nickname for herself or a memorable little slogan are actually relatively minor ingredients of effective branding. Much more importantly, she needed to have clearer, more compelling answers in her own mind to certain central branding questions.

Branding Questions

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