Link building is a must for every site owner; online businesses will not survive in the competitive virtual world of the internet without back links. Big companies even hire SEO companies to help them with optimizing their site and building link to create awareness in the online community. But not everyone can afford to hire SEO companies, and it’s not really wise to hire link building services if you are just going to promote simple blog and not really planning to sell or market products online. For those short on cash, the best thing to do is look for free link building sites. Truth is, most link building strategies and tips are available in the internet for free.

There are many articles online that people can read to gain good insight about Search Engine Optimization, internet marketing, keywords search and link building. If you are a beginner, just do some thorough research and you will find information that is readily available. In fact, top SEO sites in the internet, even though they charge money for some services, allow you to navigate their sites and they offer tools that could help you to optimize your site.

You can also send your link to web and blog directories; some are free of charge — they will just only ask you for a reciprocal link to your website or blog. This way, you can also look for blogs and sites relevant or complementary to your site.

Another free link building option is social bookmarking. This allows you to tag, share and link resources. Those works hand in hand with SEO to promote websites and articles of your blog. Twitter, delicious, digg and reddit are some of the most popular social bookmarking sites.

Traffic exchange sites are also a god way to build links and drive traffic to your site. You can register there for free membership, but you can also choose to upgrade for free. You could display banner ads and link to your website in exchange for traffic.

There are lots of free methods to market, build link, optimize your rank and boost traffic to your site. Yes, most of these methods are time-consuming — they require hours in front of the computer. The process is also repetitive because it will require you to register, log-in, give out some personal information, site description, and provide some articles for public relations. Not to mention, you also need to regularly update your site and make sure that your content is relevant to your target market. Commit to keeping your sites routinely updated with short entries. They do have to be current and interesting to customers; otherwise people will not bother to check back regularly. It is important to deliver long-term value to gain loyal visitors.

This process takes months and stopping is not an option if your goal is steady and progressive quality traffic that will convert to sales. It is a continuous effort with good long-term effects on your business and product branding.

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Category: Marketing
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