The boom in the number of cellular or mobile phone users in the past couple of years has been steadily increasing. Mobile phones today are becoming increasingly ubiquitous that even elementary age school kids and senior citizens have them. Whereas before, mobile phones were only associated with young urban professionals, nowadays everyone seems to have one in their pockets or bags. This mobile phone market of users can very well be used to promote viral marketing campaigns, and could also be used as a medium for advertisement. With how people use their phones, advertisers as well as marketers are also changing the way they market or advertise their products and services. People might remember that mobile phones from around three to five to seven years ago were only good for sending SMS and voice calls. Fast-forward to today and not only do the typical mobile phones call and text it can also connect you to the information superhighway; the internet.

Why does this spell profit for advertisers you ask? Simply because of the huge number of users in the mobile phone market, advertisers can take advantage of advertising through text/SMS marketing in order to promote their clients’ and companies’ products. It would actually be a whole lot cheaper to advertise through text/SMS marketing considering that more than half of the country’s population are using mobile phones for checking their mail, watching videos, and connecting with friends. Another aspect of SMS or MMS marketing is its viral nature. Let’s say you send one message to a user, and that user sends the message to his contacts, and the contacts send the message to their contacts, then for an advertiser the goal of being able present your product to the public would be easily achievable. And with the huge number of subscribers, sometimes numbering in the tens of millions, in the telecommunications/mobile phone market, at some point or another someone will be able to notice the product being advertised through SMS or MMS marketing.

What was once a niche market of consumers at the start of the decade could now potentially change the way products are advertised and marketed. The growing mobile phone market of users is slowly but surely changing even the way people socialize. It is not only products and services that are being sold, people are also “selling” or a better word would be marketing themselves to a wider audience. Viral videos, chain text messages and mails, these are just some of the tools used by advertisers and average joes alike to be heard and to be visible to the public. And with more people spending more time on their mobile phones than over their personal computers, things would only be looking up for people who use the mobile phones service set like MMS, SMS and email to advertise. And with profitability and return of investment as possible concerns in these pressing economic times all the more that this form of marketing is heaven sent for all parties involved, from the producers, marketers, and the consumers, all of whom have a lot to gain and a little if not nothing at all to lose.

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Category: Computers and Technology
Keywords: mobile phone market,mobile phones,mobile phone,mms marketing