Contrary to popular belief, companies do still use paper for promotional items and not just the Internet exclusively to try to get customers to buy their products or services. Pamphlets especially have certainly not gone out of style, nor will they most likely in the next five to ten years. It is still important for companies to understand the importance of brochure holders and brochure displays, so that they can maintain a good image amongst current and potential customers. It is too easy for companies to quickly make pamphlets without paying attention, which can create a bad image if businesses are not careful. Below are some tips for how companies can make sure their pamphlets maintain their image instead of ruining it.

1.Keep the pamphlet and information as simple as possible. Too many times companies and universities try to put way too much information on what is supposed to be general information materials. Clutter can make the pages look unreadable in the sense that people generally do not want to take the time to read lots of information. Americans want to know about things quickly and without too much effort, so if it looks like there are lots of words they will tend to not even look at the pamphlet.

2.Put only general, main ideas on the pamphlet. People do not want to be on information overload when they read these kinds of materials. They only like to see the main ideas and then they will seek out more information if they want. If you are too technical with your information, people will either get confused or think they know all that they need to know without even looking at your other information, which is the whole point of a pamphlet. By using a pamphlet, you want to peak the customers