For decades, the TV/movie ad industry has built its business model as an enormous number of people watch TV everyday. However, People nowadays are taking their daily lives with them every where they are; on the road, in the bus or on the beach… talking, texting, exchanging email, accessing work documents, searching, shopping, checking weather, viewing pictures, watching video and television, playing games and consuming news and content, calling, editing images…or discovering the numerous applications that their mobiles devices put forward to them.

Blackberry, iPhone and Android are generally the most well-known mobile brands that give users numerous applications to choose between. And because mobile brands are spending a lot of money in advertising, they need mobile ad agencies to run up the business of advertising.

Since mobiles is no longer only a means to call and messaging, Mobile advertising, purely stated, refer to the practice of the introduction of advertising within any of the many media mobile ways. Mobile ad agencies are exploiting all the mobile paths by advertising on the mobile web, in a mobile application, SMS and MMS messaging and voice calls as well in order to reach new customers with today’s new mobile devices.

Before mobile ad agencies came up to the market, people had to pay in order to benefit from all the existed applications that the mobile devices can provide. But nowadays consumers can benefit from mobile ad agency by being able to access content for free simply by being willing to receive the ad, rather than having to pay for the content.

Advertising may also offer consumers the advantage of being exposed to new valued products and services of which they otherwise may not have had the opportunity to become aware especially the away-services meaning the services that are useful to consumer when they are not able to have access to a computer.

It’s exciting to be able to see full length movies, TV shows, searching, shopping, checking weather, playing games and consuming news and content while sitting passenger side in a car… Or in a case walking around in Disney world as kids keep running circles to get off a ride.

The innovative mobile ad agency is turning to mobile applications as a rich and fruitful marketing tool to attain targeted audiences with brand building content, present exceptional promotions and drive customer loyalty programs.

A mobile ad agency can enable the delivery of content and experiences to the consumers of Mobile applications for Apple’s iPhone and iPod touch, BlackBerry, Windows Mobile, Google Android and Palm Pre devices, providing a unique opportunity for consumer connection, brand awareness and access to information. Because the cost of acquiring a mobile contact is high, customer expectations are so, once you have acquired them, so it is critical that you deliver – for-the-life-relationship not looking to it as campaigns or flights.

While the world nations are suffering this downturn of the Global Crisis, the mobile advertising and marketing sector has demonstrated the one brilliant spot for marketing growth and development, although on a smaller base than most channels.

In a questioning led by a leading survey company, many advertisers find that a mobile impression moves consumers more than those in other media, and also works as a great activator for cross-media campaigns. This does not mean that the way is paved for mobile ad agency to well-invested projects but on the contrary; the market is full of competitors and the survival is for the greatest and the best.

Author Bio: Al Stevens writes on the value of using a mobile ad agency. You can follow his work at http://www.mobileadagency.org/

Category: Marketing
Keywords: mobile ad agency