Why Buy an Existing Domain Name
If you’re a business owner who plans to create a website for your company, getting a good domain name is the first essential step to establish your web presence. Sometimes, however, the domain name that you want for your website has already been acquired. But you don’t have to lose hope, especially if you’re fully determined to get that name and willing to shell out some money to attain it from the present owner.
There are several reasons that web experts give on why buy an existing domain name instead of being contented with free or available choices. For one, business owners should be aware that the right domain name plays an important role in enhancing the company’s visibility and marketability online. A highly-memorable domain name will give prospective and present clients easy access to log in on the website. Not only will the name be used as the universal resource location of the website, it will also serve as the company’s official email address extension.
Another reason on why buy an existing domain name is to ensure the credibility of the business. The ability of the company to obtain a good domain name and email address establish reputation and professionalism. For example, an email address like johnsmith-@yourcompanyname.com will send a much better impression that a free email address like johnsmith@freeemailservice.com.
Sometimes you should also have to buy existing domain names aside from your original domain name in order to protect your company’s branding. For instance, let’s say that you business website is mycompany.net. Sometimes your customers may forget your domain extension and type mycompany.co.uk, mycompany.com, mycompany.info, and so on. If you’re in a very competitive market, it is possible that your rivals will buy all these existing domains and use them to redirect the address to their own websites. Instead of this happening, you may choose to buy all of these domains and be the one who’ll take the opportunity of redirecting customers to your main company website.
Buy acquiring existing domains, your website also gets greater chances to obtain more traffic. There are, for instance, websites whose addresses have kept a regular number of visitors over the past couple of years. When these websites decide to close down, you have the chance to get the domain names and also use them as referral links to your business website. This of course will work only if the existing domain names are related somehow to the nature of your business.
Now that the most essential points on why buy an existing domain name have been brought up, it’s time to decide on your website name and contact its present owner. For you to find out whether the registered domain name is open for sale, it is recommended to join domain trading websites and consult with a professional who can acquire contact information of and give an offer to the owner. These domain traders will assist you in all necessary transactions in exchange of a small percentage of commission from the deal.
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Category: Internet
Keywords: selling a domain