World’s Most Valuable Top Fashion Brands Released
Recently launched the 2005 Global 100 most valuable brands list, the list of 16 top fashion brands, top brand once again demonstrated the great charm.
“Business Week” INTERBRAND companies pushing together the 100 most valuable global brand list for several years, the selection criteria has remained unchanged, that is, the brand value into the list of candidates must be over 10 billion; must be a global brand in overseas sales to reach at least the amount of their profits to 1 / 3; must have publicly available marketing and financial data.
From the latest issue of the list we can see:
1. The most top fashion brand “threshold” has reached $ 2,677,000,000.
The poll, by Mercedes – Benz in the brand value of $ 20,006,000,000 ranks first in top fashion brands. Even came in Bangwei Armani, brand value of $ 2,677,000,000 is also much higher than 10 billion dollars in “threshold.”
2.Top fashion brand performance continues to rise.
In this list of top fashion brands, in addition to the top four of the Mercedes – Benz, BMW, LV, GUCCI, other brands, although a slight decline in ranking, but the results still maintained a rising trend; and then have two (ZARA, BULGARI) the latest list, so access to the list of top fashion brands increased to 16.
3. Automobile brand unique, fashion bags brand is the main class.
BAGS fashion the list with seven: LV, GUCCI, Chanel, ZARA, Hermes, PRADA, Giorgio Armani; has 4 jewelry watches: Rolex, Tiffany, Cartier, BULGARI; Wines are also Hennessy, Moet & Chandon Champagne 2; there were three car brands, Mercedes – Benz, BMW, Porsche, and occupy the top two “top spot.”
4. France is the top fashion brands are still powerful, Italy lagged.
The list of the top fashion brands from France, 6, 4 from Italy, Switzerland, the United States, Spain, 1 each, while Germany, without exception, all three cars.
Why sit on the international luxury fashion brand watch discount
Friends often go shopping all know that a number of shopping malls in the activities of the discount coupon redemption schemes do a brisk fire, to attract a large number of customers at the same time, most international brands are often indifferent, rarely participate in such activities, they are also How do discount it?
MAXMARA Director of Beijing Institute of Clothing: Our customer base may be compared with the general public or a different customer base shopping, the mall is not much that Fanquan relationship with us, and too much.
Except for some high-end apparel brands, mostly in the first floor of some imported cosmetics discount coupon redemption schemes almost never participate in activities. In their view, is the primary discount promotions easiest way, but they are more used to establish membership club, according to integral gifts, memberships, etc. to participate in activities to develop a fixed group of consumers. According to a press survey, high-end brand, and not because they do not discount the loss of customers, some businesses even think that casually discount, coupon redemption schemes is the consumer responsible.
According to the survey, the current 30% of Beijing market in addition to the big brands do not participate or rarely participate in product promotion, the remaining 70% of the brand should be regular suppliers to meet various malls Fanquan activities. In Europe, France, Britain, Italy and other countries provides only a discount twice a year. In addition, shopping malls seldom discounted.
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Category: World Affairs
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